If nothing else, 2016 taught the world that data security has become incredibly critical. In the fourth quarter alone, Yahoo saw more than 1 billion accounts breached, Hillary Clinton’s emails were infamously hacked and ultimately doomed her run for the White House, and Twitter, PayPal, Spotify, The New York Times and other publishers experienced lengthy outages. What’s more, 2017’s promised proliferation of Internet of Things technology—everything from smart crockpots to connected cars to personal robots—will make consumer information as equally imperiled as it is rich. “Vulnerabilities are inherent to all internet communications,” said W.L. Donaldson, CEO of security player Nomx and former United States Marine Corps webmaster at the Pentagon.
So to kick off a new year of technological innovation, we tapped into his expertise to provide a quick tutorial on what marketers need to know as they head into uncharted territory.
