If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums.
If you have an audience, social media can be a career. Influencers create more impressions than media outlets and get better response rates on branded programming. Eighty-four percent of millennials have bought something directly from a social influencer. People trust influencer endorsements more than they trust celebrity endorsements.
