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Tag: Own Your Ridges

LeBron James reps a second PepsiCo brand with Ruffles effort

December 21, 2021

Via: Marketing Dive

Ruffles’ latest iteration of its “Own Your Ridges” campaign finds PepsiCo leveraging its relationship with LeBron James, the global superstar who made the jump to the beverage and snack company after nearly 18 years with archrival Coca-Cola. While their first […]