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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Optimove

CMO’s top 8 martech stories for the week – 21 July 2022

July 21, 2022

Via: CMO

Digital experience analytics vendor, Contentsquare, has closed a US$600 million growth investment round, including $400 million in Series F equity and $200 million in debt financing. The latest investment injection brings total company funding to $1.4 billion. The Series F […]