Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: beer advertising

How Miller Lite and Bud Light’s epic clash shook the marketing world

May 24, 2022

Via: Marketing Dive

Few brands have the intense rivalry that Miller Lite and Bud Light have, despite Bud Light’s consistently higher sales and reach. The decades-long feud is littered with lawsuits and smear campaigns. Their aggressive back and forth has shaped beer advertising, […]