Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: Banana Republic

Gap Inc. further streamlines loyalty across brands

July 23, 2021

Via: Marketing Dive

Gap Inc. has been down this road for a while. Its experimentation with cross-brand loyalty rewards dates from at least 2017 when it began testing a program that had flexible terms and included customers without store cards. The company later […]