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Tag: Advertiser investment

Advertisers will ramp up spend on creators in 2024, IAB forecasts

December 7, 2023

Via: Marketing Dive

Advertiser investment in creators continues to ramp up, with the category viewed as a “must-buy” due to its vibrancy and ability to engage consumers, according to IAB and TalkShoppe’s inaugural report, titled “The Creator Economy Opportunity: Where Authenticity Meets Impact.” […]