image credit: mamewmy / Freepik

Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand

November 27, 2023


Interbrand’s index of the top 100 brands by brand value shows economic concerns have not yet waned, as total growth slowed significantly in the past year to 5.7%. The report indicates possible growth troubles for the technology sector. While the top five brands (Apple, Microsoft, Amazon, Google and Samsung) remained unchanged from the year before, growth was relatively low. Of the five, Microsoft saw the most growth in brand value at 14%. Meanwhile, the Apple brand saw growth of just 4% and Amazon’s brand growth was even lower at 1%.

Read More on Marketing Dive