The very automation that makes Google's Performance Max so powerful has long been a source of frustration for marketers seeking to understand which creative elements truly drive conversions. Advertisers have meticulously crafted images, headlines, and videos, only to feed them into an algorithmic
In the dynamic world of Google Ads, even a seemingly minor change can create significant ripples. To understand the implications of Google potentially expanding the video asset limit in Performance Max campaigns, we sat down with Anastasia Braitsik, a global leader in SEO, content marketing, and
The escalating demand for high-velocity video content across digital platforms has long outpaced the capacity of traditional production methods, creating a persistent structural bottleneck for communicators and marketers. This fundamental challenge is now being systematically dismantled by the
The long-held symbiosis between content creators and search engines, a foundational pillar of the digital economy for two decades, is now fracturing under the immense pressure of generative artificial intelligence. For years, the rules of engagement were clear: create valuable content, optimize it
The glow of a green dashboard indicating soaring AI visibility scores can create a powerful, yet dangerously misleading, sense of accomplishment for marketing teams navigating the complex world of generative search. This seemingly positive feedback loop, where metrics climb and reports look
In the vast and competitive world of digital advertising, the deeply ingrained assumption that limited search volume equates to limited opportunity is a pervasive myth that consistently misguides niche market strategies. Most advertisers operating in specialized sectors mistakenly apply high-volume
