Social Media Marketing

In a bold move that has sparked intense debate across the healthcare and advertising sectors, the Trump administration has introduced a groundbreaking initiative to ban direct-to-consumer (DTC) pharmaceutical advertisements on television and impose stricter regulations on undisclosed influencer

Picture a marketing team pouring weeks into crafting the perfect ad for Instagram, only to see it flop spectacularly on TikTok with barely a handful of views. This scenario plays out daily for countless brands, where a single creative asset is stretched across platforms with vastly different vibes

In today's retail landscape, capturing the attention of nearby shoppers has become a formidable challenge, with over 75% of consumers researching online before stepping into a physical store. Imagine a bustling street where potential customers pass by daily, yet many never notice the unique

Imagine a world where digital advertisers can pinpoint exactly which YouTube format drives the most engagement, down to the last click, and with billions of users flocking to the platform daily, the challenge of optimizing ad spend has never been more critical. Google's recent update to Demand Gen

Dive into the evolving landscape of digital advertising with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her finger on the pulse of paid media trends, Anastasia offers unparalleled insights into the latest shifts in Facebook ad costs and performance

Short introduction I’m thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her finger on the pulse of digital marketing trends, Anastasia has been at the forefront of innovative strategies that transform how businesses approach local