In this interview, we have Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, to discuss the Women in Out-of-Home Advertising Network (WOHAN) and its initiatives to empower women in Nigeria’s OOH advertising industry. We will cover WOHAN’s mission, strategies to
A global leader in SEO, content marketing, and data analytics, Anastasia Braitsik is our Digital Marketing expert. In this interview, Anastasia will share insights on how United Neon has adapted to the rise of digital billboards, the role of data-driven strategies, the influence of research and
In the rapidly evolving landscape of Programmatic Digital Out-of-Home (PDOOH) advertising, the need for independent verification emerges as a critical factor in ensuring transparency and accountability. Nick Parker, Global President of Veridooh, highlights the pressing necessity of independent
Digital out-of-home (DOOH) advertising has undergone a remarkable transformation in recent years, driven by the relentless march of technological advancements and shifting market demands. Central to this revolution is the push for simplification in the buying and selling processes of DOOH
The digital out of home (DOOH) advertising sector in France is set for a major transformation, as VIOOH, a leading global DOOH supply-side platform, has announced a strategic partnership with Turnadon, an eminent French advertising network. Their collaboration is poised to expand the reach and
In a significant development for the Nigerian Out-of-Home (OOH) advertising landscape, New Crystal Communications Ltd. has unveiled its impressive new head office in Abuja. This pioneering and innovation-focused OOH advertising agency has marked a notable milestone with an ultra-modern three-story
