PromoMedia, a subsidiary of JGroup, has recently made significant strides in expanding its presence in Amman, Jordan, by installing both static outdoor and digital media screens across the city. This endeavor seeks to revolutionize the outdoor advertising landscape in one of the region’s most dynamic capitals, providing a modern platform for brands to connect with diverse audiences. PromoMedia has deployed 10 strategically placed wall signs designed to capture attention and deliver powerful brand experiences.
Patrick Haber, Vice President of JGroup and General Manager of PromoMedia, has voiced his enthusiasm about this expansion, emphasizing the company’s dedication to offering cutting-edge advertising solutions and forging robust partnerships throughout the Middle East and Africa (MEA) region. Haber highlighted that this initiative aligns with PromoMedia’s vision to blend creativity with advanced technology, thereby transforming the way brands engage with their audiences.
The installations aim to enhance the overall experience for both residents and visitors of Amman by displaying compelling and meaningful content that resonates with viewers. This strategic move is expected to attract international advertisers by establishing Amman as a central hub for innovative outdoor campaigns and storytelling. Additionally, PromoMedia’s efforts aim to draw in brands seeking novel ways to captivate audiences through visually impactful and contextually relevant advertising.
PromoMedia’s expansion in Jordan reinforces the company’s pledge to reshape the future of outdoor media and elevate advertising experiences in the region. This development follows the company’s recent achievement of being named the exclusive media representative for TikTok in Iraq, which allows PromoMedia to offer targeted advertising solutions to brands aiming to reach TikTok’s extensive user base.
Overall, PromoMedia’s strategic growth in key regional markets underscores its commitment to leveraging technological innovation and creative advertising to maintain industry leadership. This expansion not only solidifies PromoMedia’s footprint in a significant cultural and economic hub but also demonstrates its dedication to raising advertising standards and experiences across the Middle East.
