Sophia Lain

Southeast Asia's digital commerce scene is evolving, showcasing a transformative phase driven by the escalating role of affiliate marketing in the region. Lazada's monumental investment—an impressive $100 million—into its affiliate marketing program aims to redefine the eCommerce lan

In the ever-evolving world of digital marketing, staying at the forefront of SEO and understanding the impact of new technologies is crucial. Anastasia Braitsik, a respected leader in SEO, content marketing, and data analytics, shares her insights on the current and future challenges and

In an era where digital content is reshaping industries and narratives worldwide, a strategic partnership has emerged with the ambition to revolutionize the creator economy. TikTok, a leading social media platform known for its substantial user base and short-form video content, has joined forces

Over the past few years, the way businesses optimize their online presence has undergone profound changes, driven by technological advancements that are reshaping the foundations of digital marketing strategies. Historically, Search Engine Optimization (SEO) reigned supreme, dictating how companies

As advancements in artificial intelligence (AI) reshape various industries, video production is experiencing a profound transformation driven by the power of AI. This evolution marks a significant departure from traditional methods, ushering in innovations that redefine content creation, editing,

In the ever-evolving landscape of B2B marketing and technology, Anastasia Braitsik stands out as an authoritative voice. With a rich background in SEO, content marketing, and data analytics, she offers valuable insights into the groundbreaking partnership between Expandi Limited and Kompass. This

Imagine a world where marketers must navigate the digital landscape without the crutch of third-party cookies. It is a landscape transformed, driven by rising privacy concerns and evolving regulations. For many marketers, the phasing out of third-party cookies initially created a significant

In the fast-evolving world of e-commerce, staying ahead of technological changes is crucial for success. Anastasia Braitsik, a leading expert in SEO, content marketing, and data analytics, is here to shed light on Shopify's latest checkout updates and their implications for Google Ads or

In the rapidly evolving landscape of digital marketing, Anastasia Braitsik stands out as a leading authority in SEO, content marketing, and data analytics. As businesses aim to cut through the digital clutter and reach their audiences more effectively, SMS marketing has emerged as a key strategy,

The realm of out-of-home (OOH) advertising is on the brink of a paradigm shift, fueled by rapid technological advancements and urban development. With a global market projected to reach an impressive $67.97 billion by 2033, the potential for growth within bustling cities like Dubai is significant.