Ads & Programmatic

Navigating the complex digital advertising ecosystem often requires advertisers to choose between reaching the widest possible audience and engaging a precisely targeted, high-quality one. For years, Google's advertising suite has been defined by this dichotomy, pitting broad-reach tools against

As a global leader in SEO, content marketing, and data analytics, Anastasia Braitsik has a unique vantage point on the intersection of the digital and physical worlds. With Out-of-Home advertising undergoing a radical transformation, we sat down with her to understand how the medium is evolving

In the intricate and often opaque world of programmatic advertising, a significant portion of ad spend has historically vanished into a complex supply chain, leaving both advertisers and publishers questioning the true value of their transactions. As advertisers increasingly pour their budgets into

In a world saturated with digital noise, something unexpected has happened: the humble billboard has become one of the most powerful tools for social media engagement. We're joined by Tom Stone, a partner and co-founder at re:act, who argues that Out-of-Home (OOH) advertising is no longer a legacy

The vast and intricate digital architecture that connects billions of users and generates unprecedented global commerce also harbors a pervasive and highly profitable underworld of deception, with a recent analysis indicating that social media giant Meta is not merely a victim but an active and

A streaming viewer's journey from a smart TV's home screen to a free ad-supported channel generates a trail of valuable data points that, until now, have remained largely fragmented and underutilized by advertisers. In response to this challenge, streaming provider Xumo has unveiled a sophisticated