Ads & Programmatic

A streaming viewer's journey from a smart TV's home screen to a free ad-supported channel generates a trail of valuable data points that, until now, have remained largely fragmented and underutilized by advertisers. In response to this challenge, streaming provider Xumo has unveiled a sophisticated

The chaotic, time-consuming process of discovering and managing YouTube creator partnerships has long been the Achilles' heel of an otherwise powerful marketing channel. This review assesses whether the new Creator Search and Management tools within Google Ads effectively streamline this workflow,

In the intricate dance between regulation and innovation, governments worldwide are searching for the perfect balance to foster economic dynamism without sacrificing public oversight. Singapore, long recognized for its efficiency, is now embarking on a deliberate campaign to dismantle

Navigating the crowded digital marketplace requires more than just a great product; it demands a visual presence that captivates and converts potential customers in the moments that matter most. Instagram has solidified its position as a premier platform for visual storytelling, offering businesses

In a world saturated with digital noise, brands are looking for new ways to make a real-world impact. We sat down with Anastasia Braitsik, a leading expert in digital marketing with a deep specialization in Out of Home advertising, to discuss this shift. Our conversation explored the strategic

The massive digital screens that once simply flashed advertisements at passing crowds are now becoming intelligent storytellers, actively transforming city streets into dynamic, responsive canvases for brand narratives. This evolution marks a fundamental shift in the Out-of-Home (OOH) advertising