Ads & Programmatic

With digital ad spending forecast to reach a staggering $382 billion globally in 2023, the urgent issue of ad fraud has come into sharp focus, as an estimated 22% of this amount, equating to $84 billion, is anticipated to be lost to fraudulent activities. The impressive collaboration between

In a notable legal victory, Upstox, known formally as RKSV Securities India Pvt. Ltd., obtained an interim injunction from the Delhi High Court to shield its trademarks and copyrighted content against rampant online fraud. The online trading platform, which boasts over one crore customers, faced

In a significant move to tackle the persistent issue of online fraud, Taiwan has enacted the Fraud Crime Hazard Prevention Act (FCHPA). Passed by the Legislative Yuan, this legislation came into effect on July 31, 2024, and mandates specific fraud prevention measures across various sectors. The act

The digital advertising industry has long been plagued by ad fraud, a persistent issue that affects media budgets and hampers the effectiveness of ad campaigns. The "never-ending war" against ad fraud is prevalent, with continual developments in both fraudulent activities and the

The digital advertising landscape is undergoing a significant transformation, with Connected TV (CTV) emerging as a dominant force. As advertisers increasingly shift their focus toward digital platforms, CTV is gaining prominence, particularly in the realm of programmatic buying. This article

The evolution of online advertising has been nothing short of transformative, radically changing the way businesses engage with consumers and revolutionizing the marketing landscape. From the early days of banner ads to the sophisticated programmatic advertising powered by artificial intelligence,