Ads & Programmatic

The professionalization of ChatGPT as an advertising platform relies on proving the value of inventory through clear attribution and measurement. By late 2026, OpenAI has pivoted from a relatively closed ecosystem to a more expansive, programmatic model by establishing key partnerships with

Maintaining high-quality traffic standards requires a multi-layered approach to identifying non-human scripts and malicious activities that bypass standard security filters. As the programmatic landscape reaches a point of total automation in 2026, the vulnerability of the supply chain has become a

Coca-Cola’s North American media shift gives Omnicom a large account and a clear test of its buying power. For the advertiser, the commercial question is whether that scale can improve media returns as spending moves toward social channels. Omnicom has secured the U.S. and Canada assignment, say

VIOOH is expanding its domestic footprint beyond major coastal hubs by adding hundreds of regional digital billboards located in high-growth commuter corridors throughout the American heartland. This strategic integration represents a pivotal moment for the American outdoor advertising industry,

Safari’s latest tracking block puts a harder limit on how advertisers recognize people across websites. Growth teams should review which parts of their buying and measurement plans depend on that recognition. Apple has explained why it is cutting off certain identity providers after its September

The presence of multiple resellers in a programmatic transaction is not always a sign of fraud, but it requires sophisticated tools to distinguish value-add partners from rent-seeking layers. In India, the rapid migration toward automated ad buying has created a double-edged sword: brands can now