Ads & Programmatic

As a global leader in SEO, content marketing, and data analytics, Anastasia Braitsik has a unique vantage point on the intersection of the digital and physical worlds. With Out-of-Home advertising undergoing a radical transformation, we sat down with her to understand how the medium is evolving

In the intricate and often opaque world of programmatic advertising, a significant portion of ad spend has historically vanished into a complex supply chain, leaving both advertisers and publishers questioning the true value of their transactions. As advertisers increasingly pour their budgets into

In a world saturated with digital noise, something unexpected has happened: the humble billboard has become one of the most powerful tools for social media engagement. We're joined by Tom Stone, a partner and co-founder at re:act, who argues that Out-of-Home (OOH) advertising is no longer a legacy

The vast and intricate digital architecture that connects billions of users and generates unprecedented global commerce also harbors a pervasive and highly profitable underworld of deception, with a recent analysis indicating that social media giant Meta is not merely a victim but an active and

A streaming viewer's journey from a smart TV's home screen to a free ad-supported channel generates a trail of valuable data points that, until now, have remained largely fragmented and underutilized by advertisers. In response to this challenge, streaming provider Xumo has unveiled a sophisticated

The chaotic, time-consuming process of discovering and managing YouTube creator partnerships has long been the Achilles' heel of an otherwise powerful marketing channel. This review assesses whether the new Creator Search and Management tools within Google Ads effectively streamline this workflow,