Ads & Programmatic

The landscape of advertising is constantly evolving, with traditional methods finding new life and digital platforms facing unprecedented challenges. Out-of-home (OOH) advertising is experiencing a resurgence, particularly among younger demographics, while the future of TikTok in the U.S. market

Programmatic advertising has revolutionized the digital marketing landscape by automating the buying and selling of ad space. This technology-driven approach leverages algorithms and artificial intelligence (AI) to facilitate real-time auctions, ensuring that ads are placed precisely when a user

Meta's recent announcement of a major overhaul in their advertising policies has sent ripples through the marketing world, particularly affecting the health and wellness sector. Starting in January, Meta will implement restrictions aimed at safeguarding users' sensitive health-related

The article "Best Out of Home Campaigns in 2024 - Talon - OOH" provides a comprehensive overview of notable Out of Home (OOH) advertising campaigns from 2024, showcasing the innovative strategies and executions that made a significant impact in the advertising landscape. Talon, a leading

Oscar Mayer, a staple in American kitchens, has once again captured the spotlight with its nostalgic marketing campaign centered around the famous 1974 bologna jingle. The renowned Kraft Heinz brand chose the Thanksgiving Day football game between the Chicago Bears and the Detroit Lions as the

Taco Bell is re-entering the Super Bowl advertising arena after a three-year hiatus with a unique campaign centered around their fans instead of celebrities. The fast-food chain is installing camera stations at select drive-thru locations, called Live Más Drive-Thru Cams, which offer a special