Big Data & Analytics

IAB Tech Lab Standardizes Six New CTV Ad Formats
Ads & Programmatic IAB Tech Lab Standardizes Six New CTV Ad Formats

The Streaming Revolution Setting the Stage for CTVs Next Chapter As tens of millions of viewers continue to migrate from traditional linear television to on-demand streaming services, the Connected Television (CTV) advertising landscape has rapidly evolved from a niche market into a dominant force

Instagram's AI Now Writes Summaries to Game Google
AI & Data Analytics Instagram's AI Now Writes Summaries to Game Google

What happens when you search for your own creative work online, only to find it described in a detailed, keyword-laden summary that you are absolutely certain you never wrote? This disconcerting experience is becoming a reality for Instagram users as Meta quietly deploys a new artificial

Can You Scale Research Without Losing the Human Touch?
Content & Email Marketing Can You Scale Research Without Losing the Human Touch?

In an age where professionals are perpetually time-poor, the immense pressure to deeply understand customer needs and the competitive market has created a significant operational bottleneck. The sheer volume of available data often overwhelms the human capacity for analysis, leading to missed

Google Launches AI Assistant for Google Ads API
AI & Data Analytics Google Launches AI Assistant for Google Ads API

For years, harnessing the full potential of the Google Ads API has demanded a deep, specialized knowledge of its complex query language, creating a significant technical barrier for many marketing professionals and development teams. In a move to democratize access and streamline workflows, Google

Is Shopify's Product Network a Game Changer?
AI & Data Analytics Is Shopify's Product Network a Game Changer?

With a rich background in data analytics and digital marketing, Anastasia Braitsik has established herself as a global authority on the intersection of e-commerce and advertising. Her insights cut through the noise, offering a clear perspective on the strategies shaping the future of online retail.

How Can YouTube Recap Transform Your Affiliate Program?
SEO/SMM How Can YouTube Recap Transform Your Affiliate Program?

YouTube’s release of its comprehensive Recap feature signifies far more than a fleeting social media trend for year-end engagement; it marks a pivotal moment for the affiliate marketing industry, providing a new layer of data intelligence that promises to reshape how brands and creators

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