A startling number of revenue teams are not failing due to flawed strategies but are instead being systematically undermined by the chaotic and unreliable data upon which those strategies are built. Industry analysis reveals a stark reality: a significant 37% of CRM users have reported direct
The relentless integration of artificial intelligence into marketing has created a significant ethical crossroads, forcing a difficult conversation about transparency and the future of consumer trust. As audiences become more aware of AI's role in content creation, a chorus of voices is calling for
The rapid ascent of companies like Higgsfield, punctuated by an astounding $80 million funding round and a valuation soaring past $1.3 billion, signals more than just another successful startup story; it marks a seismic shift in the landscape of video marketing. Generative AI is rapidly shedding
The pervasive narrative of artificial intelligence as an unstoppable force reshaping industries collides with a far more complicated reality where rushed implementation has led to significant, publicly documented catastrophes. While artificial intelligence continues to dominate corporate agendas
In a world where nearly 90% of advertisers use generative AI for video, simply adopting the technology is no longer enough. We sat down with digital marketing expert Anastasia Braitsik, a leader in leveraging AI for performance marketing, to uncover the strategies that separate winning campaigns
The persistent hum of a new email arriving in an inbox remains one of the most powerful and direct lines of communication between a business and its audience, a reality that has endured for over half a century. Yet, despite its long-standing presence, a significant number of organizations find
