A global leader in SEO, content marketing, and data analytics, Anastasia Braitsik is our go-to Digital Marketing expert. With Google’s push towards automation, advertisers are facing a critical new tool: AI Max. It promises to find new conversions by looking beyond keywords, but as Anastasia
The once-predictable journey of a marketing email from a sender's outbox to a consumer's screen has been fundamentally rerouted by a powerful and unseen traffic controller. Artificial intelligence, embedded deep within the architecture of major email platforms, is no longer a futuristic concept but
The conversation surrounding pay-per-click advertising has fundamentally shifted from a dialogue about clicks and conversions to a more profound discussion about strategic automation, where the central figure is no longer the human operator but the autonomous AI agent. This transformative wave,
As a global leader in SEO, content marketing, and data analytics, Anastasia Braitsik is at the forefront of the digital marketing landscape. Today, she joins us to dissect a critical new bug in Google Ads that is disrupting Performance Max campaigns, one of the platform's most powerful and
The most meticulously optimized advertising campaigns might be silently undermining each other, creating an illusion of success while leaving significant performance gains undiscovered on the table. For years, advertisers have operated under the assumption that fine-tuning individual campaigns in
A startling number of revenue teams are not failing due to flawed strategies but are instead being systematically undermined by the chaotic and unreliable data upon which those strategies are built. Industry analysis reveals a stark reality: a significant 37% of CRM users have reported direct
