With the proliferation of AI in today's tech-driven world, media relations is witnessing a transformation characterized by enhanced efficiency and innovation. AI technology is increasingly utilized in public relations (PR) for tasks such as data analysis, story ideation, and targeting media
The advertising world faces increasing complexity with the rapid evolution of digital media, making effective data-driven strategies more crucial than ever. Amidst this backdrop, EDO has unveiled a cutting-edge Engaged Audience Planning tool designed to enhance television advertisement strategies
In today's competitive SaaS landscape, focusing on maximizing marketing effectiveness through strategic investment has become increasingly pivotal. Traditional measures like Cost-Per-Acquisition (CPA) have long dominated discussions around marketing efficiency; however, growing recognition
In today's fast-paced digital marketing environment, data-driven decisions have become critical to survival. As businesses strive to understand customer behavior and optimize their strategies, the tools they use have evolved dramatically. One of the most significant developments in digital
As Thailand approaches 2025, the digital marketing landscape is undergoing transformative changes. The integration of short-form videos and artificial intelligence (AI) in marketing strategies is proving to be a game-changer for brands. Platforms like TikTok, Instagram Reels, and YouTube Shorts are
Introducing Anastasia Braitsik - a luminary in the realm of SEO, content marketing, and data analytics, Anastasia has navigated the complexities of digital marketing with unmatched expertise. Her insight into the strategic evolution of marketing analysts in the age of AI is invaluable. How do
