Understanding Programmatic DOOH and Its Industry Context In an era where environmental impact weighs heavily on corporate decisions, programmatic digital out-of-home (DOOH) advertising emerges as a beacon of sustainability in a carbon-intensive digital landscape. With digital advertising
The Evolving Landscape of Programmatic Advertising The programmatic advertising sector stands as a cornerstone of digital marketing, commanding a significant share of global ad spend with its automated, data-driven approach to buying and selling ad inventory. In 2025, this industry continues to
Imagine a daily routine for digital advertisers suddenly disrupted—managing campaigns on the go, tweaking bids during a commute, or monitoring performance over a quick coffee break, all without a dedicated mobile tool. With Microsoft announcing the retirement of its Advertising mobile app by
As the holiday season approaches, I’m thrilled to sit down with Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With her deep expertise in digital marketing, Anastasia offers unparalleled insights into the complex landscape of holiday retail trends. Today, we’re
In the bustling streets of Mumbai, Delhi, and Bengaluru, outdoor advertising has long been a staple of brand visibility, with billboards and hoardings dominating high-traffic areas. However, a staggering shift is underway as digital out-of-home (DOOH) advertising, powered by programmatic
Overview of the UK Advertising Landscape The UK advertising market has reached a staggering £46 billion in total spend, marking an impressive 8.2% increase over the previous year, which underscores the industry's robust health and its critical role as a powerhouse within the global economy. Digital
