Imagine a world where video advertisements, which dominate over 82% of internet traffic, no longer dictate the pace of your online experience, and every day, millions of users face the frustration of unskippable ads interrupting their streaming sessions or casual browsing. Opera Software has
The connected TV (CTV) advertising sector is experiencing unprecedented growth, with market spend exceeding $35 billion in 2024 and projections estimating the broader AdTech industry to reach a staggering $1.5 trillion by 2030. This surge is largely driven by a massive consumer shift toward
Imagine a bustling motorway corridor where thousands of vehicles pass daily, each driver and passenger a potential viewer of vibrant, eye-catching advertisements strategically placed near major airports. This is the vision Transport for New South Wales (NSW) is bringing to life with an ambitious
In an era where digital ad spending is soaring past hundreds of billions annually, The Trade Desk (TTD) stands as a titan in the programmatic advertising landscape, commanding attention with its innovative approach and strategic vision. Imagine a marketplace where nearly 90% of digital display ads
Setting the Stage for Digital Out-of-Home Impact In a bustling urban center, commuters rush past vibrant digital screens displaying dynamic video ads for a new product launch, their attention briefly captured amid the morning chaos, while at home, the same campaign flickers across television
Overview of the Streaming TV Advertising Landscape The streaming TV, or Connected TV (CTV), advertising sector has emerged as a powerhouse in the digital marketing realm, with staggering growth reshaping how brands connect with audiences. As millions of households cut the cord on traditional cable,
