The rapid expansion of the digital advertising landscape presents a fertile ground for ad fraud, threatening the viability and integrity of online campaigns. Digital ad fraud costs the industry over $100 billion each year, presenting a persistent and complex challenge. As advertisers seek robust
The world of digital advertising and antitrust law is undergoing seismic shifts, especially with the recent ruling against Google by Judge Leonie Brinkema. Anastasia Braitsik, a recognized authority in SEO and content marketing, offers her insights on these unfolding events. Her knowledge guides us
The dynamic growth of programmatic advertising in the Philippines reveals intriguing potential for this strategy in effectively reaching modern consumers. With statistics showing Filipinos spend an average of 10 hours online daily, focusing on the open internet presents a promising opportunity for
In a landmark decision, Judge Leonie Brinkema delivered a nuanced verdict in the Department of Justice's antitrust case against Google, stirring debate across the ad tech industry. The judgment acknowledged Google's past acquisitions of DoubleClick and Admeld as non-anticompetitive. However, it
In today's fast-evolving digital advertising landscape, innovation is transforming how publishers approach ad inventory monetization. At the heart of this transformation are Supply Side Platforms (SSPs), which serve as essential tools for publishers navigating the complexities of programmatic
In the dynamic world of digital advertising and commercial partnerships, Glentoran Football Club and Route Media's collaboration stands out as a significant development. We had the opportunity to delve into the intricacies of this ambitious venture with Anastasia Braitsik, a noted expert in SEO,
