The digital out-of-home (DOOH) advertising industry is on the brink of transformative growth, driven by technological advancements and changing consumer behaviors. As we approached 2025, several key trends were poised to redefine the way brands reach their audiences through DOOH media. The
PromoMedia, a subsidiary of JGroup, has recently made significant strides in expanding its presence in Amman, Jordan, by installing both static outdoor and digital media screens across the city. This endeavor seeks to revolutionize the outdoor advertising landscape in one of the region’s most
In a remarkable success story for the furniture retail sector, DFS has seen a dramatic 600% increase in return on ad spend (ROAS) by taking its programmatic advertising operations in-house. Since DFS began managing its programmatic advertising independently with Quantcast's platform in 2021, the
Programmatic advertising has emerged as a transformative force in the marketing world, revolutionizing how brands reach and engage with their audiences. Initially designed to automate the ad buying process, programmatic advertising has evolved into a sophisticated ecosystem that leverages advanced
The digital advertising landscape is on the brink of a significant transformation. With Google Chrome's decision to phase out third-party cookies, the AdTech industry must adapt to new methods for running and measuring advertising campaigns. This shift, while potentially challenging for advertisers
The world of cyber threats is evolving at an unprecedented pace, with state-based hackers constantly adapting their techniques to exploit new technologies. Recently, a report from Google LLC’s Threat Intelligence Group has shed light on a significant development: state-backed hackers from countries
