Ads & Programmatic

Mintegral's Growth and Future: Insights from GM Jeff Sue
Ads & Programmatic Mintegral's Growth and Future: Insights from GM Jeff Sue

Mintegral, a leading player in the programmatic advertising landscape, has been making waves with its innovative solutions and impressive growth. In an insightful interview, Jeff Sue, the General Manager of Americas, sheds light on the company's journey, achievements, and future ambitions. Under

How Is QMS Revolutionizing Sydney's OOH Advertising Market?
Ads & Programmatic How Is QMS Revolutionizing Sydney's OOH Advertising Market?

QMS's bold entry into the Sydney out-of-home (OOH) advertising market is reshaping the industry landscape with strategic expansion and innovative approaches. Led by Tim Murphy, QMS’s chief sales officer, the company has transformed from a significant player in Melbourne and Brisbane to a formidable

Netflix Expands EMEA Programmatic Ad Offerings for Enhanced Targeting
Ads & Programmatic Netflix Expands EMEA Programmatic Ad Offerings for Enhanced Targeting

Netflix has announced an expansion of its programmatic advertising offerings across the Europe, Middle East, and Africa (EMEA) region. This strategic move aims to provide marketers in these regions with sophisticated and scalable advertising solutions, marking a significant step in Netflix's

How Did Outfront Media Perform in Q4 2024 with Digital Expansion?
Ads & Programmatic How Did Outfront Media Perform in Q4 2024 with Digital Expansion?

Outfront Media, a stalwart in the out-of-home advertising industry, recently unveiled its financial results for the fourth quarter of 2024, shedding light on its strategic ventures and consolidated performance. The company, which is listed on the NYSE under the ticker OUT, displayed commendable

Media Words Unveils Versatile OOH Campaign for Ocean Spray PURE Cranberry
Ads & Programmatic Media Words Unveils Versatile OOH Campaign for Ocean Spray PURE Cranberry

Media Words has recently launched an extensive out-of-home (OOH) campaign for Ocean Spray PURE Cranberry in collaboration with JCDecaux's comprehensive OOH media network across Australia and New Zealand. This initiative aims to introduce and promote Ocean Spray's new product, PURE Cranberry, a

oOh!media Positions for Growth with New Assets and Strategic Investments
Ads & Programmatic oOh!media Positions for Growth with New Assets and Strategic Investments

oOh!media, a leading out-of-home advertising company, has shown resilience in navigating revenue fluctuations while setting the stage for future growth. Despite nearly flat revenue growth in 2024, with a slight increase from $636 million to $636.9 million, the company forecasts significant revenue

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