The digital advertising industry had long placed its trust in ad verification technologies as the gatekeepers for maintaining the integrity and effectiveness of ad placements. But trust is wavering, shaken by skepticism from industry insiders and recent mishaps that revealed critical
The integration of programmatic buying in the Digital Out-Of-Home (DOOH) advertising sector has been progressing at a slower pace compared to other aspects of digital media. However, with evolving technology and growing marketer interest, the potential for significant development in programmatic
Heading into 2024, display advertising has eclipsed search advertising in popularity within the digital marketing sphere. As brand investment in display ads climbs, it's clear that this approach is critical for driving web traffic and requires a more significant allocation of advertising
Embracing the Future of Advertising The New York Metropolitan Transit Authority (MTA) is transforming the advertising space with its progressive shift towards programmatic Digital Out-Of-Home (DOOH) advertising, in partnership with OUTFRONT Media. By leveraging programmatic buying, the MTA is
Gale, a Stagwell Inc. affiliate, has made a significant leap in the generative AI realm with the launch of Alchemy.AI. This new platform marks an evolution from its predecessor, Alchemy, and signifies Gale's bold foray into artificial intelligence-powered advertising. Alchemy.AI stands as a
The advertising landscape is undergoing a significant transformation, with programmatic marketing at its core. This evolution is marked by the integration of automation and advanced data analytics, superseding traditional advertising practices. Programmatic marketing utilizes AI and ML to refine
