Out-of-home (OOH) advertising has shown remarkable resilience in the face of the digital advertising revolution. Despite the rapid growth of digital platforms, which now dominate global ad spending, OOH advertising has maintained its market share and even shows potential for growth. This article
As the advertising landscape in Dubai evolves, digital billboards have emerged as a vital tool, making significant contributions to the industry's rapid revenue growth. These large, vibrant screens now dominate key locations, such as Sheikh Zayed Road, and offer unparalleled visibility for
As we reflect on the developments in Out of Home (OOH) advertising in 2024 and look ahead to 2025, several key trends and technological advancements are shaping the sector. Talon's extensive research and insights provide a critical perspective on the growing strategic importance of OOH for
T-Mobile US is set to invest a substantial $600 million to acquire Vistar Media, a company specializing in digital-out-of-home (DOOH) advertising technology. This strategic move aims to revitalize T-Mobile's position in the advertising sector through leveraging its extensive reservoir of
As the advertising landscape continues to evolve at a breakneck pace, the out-of-home (OOH) sector is undergoing a significant transformation led by technological advancements, enhanced data analytics, and innovative creative strategies. Looking ahead to 2025, digital out-of-home (DOOH) and
Digital-out-of-home (DOOH) advertising is experiencing a revolution, driven by technological advancements and the urgent need for more effective targeting and measurement methods. The shift from static out-of-home (OOH) inventory to digital formats, coupled with programmatic advancements, has
