6sense has launched Intelligent Workflows, a groundbreaking tool specifically crafted to revolutionize marketing and sales operations by centralizing omnichannel engagement and data management. This innovative solution consolidates Audience and Data workflows, enabling B2B companies to take a
Retailers are increasingly leveraging technology to enhance customer engagement and drive sales. A new strategic partnership between OtterText and Celerant Technology aims to transform how retailers communicate with their customers through advanced SMS marketing and eCommerce solutions. This
Marketing automation represents a pivotal advancement in the way businesses approach their marketing and sales strategies. In today's competitive landscape, leveraging automation tools can be a game-changer for enhancing customer engagement and driving sales. By integrating marketing
Artificial intelligence (AI) has increasingly become a cornerstone in various sectors, and video production and marketing are no exceptions. With the rapid advancement and adoption of AI technologies, businesses are experiencing unprecedented efficiency and creativity in video content creation. The
In today's competitive business landscape, choosing the right marketing and customer service platform is paramount to achieving success. With a wide array of digital tools available, it is crucial for businesses to identify technologies that align with their specific needs and objectives. This
In the evolving landscape of B2B marketing, combining data proficiency and digital strategies is crucial for driving organizational growth. This article delves into the essential competencies that B2B marketing teams must cultivate to stay ahead of the competition and achieve sustainable success.
