The potential sale of Google Chrome, driven by the Justice Department's efforts, represents a pivotal moment in digital advertising. This strategic move could dramatically reshape the advertising landscape, compelling marketers to reassess their current strategies and allocation of resources.
The ongoing antitrust trial against Google concerning its dominance in the online display advertising market is approaching its conclusion, and the U.S. Department of Justice (DOJ) has made a strong case, asserting that Google has been 'rigging' the system to uphold its monopoly. Held
The UK’s Competition and Markets Authority (CMA) has preliminarily determined that Google’s display advertising unit engages in anticompetitive practices. The CMA’s findings, revealed today, indicate that Google unfairly advantages its own products over rival services in the display advertising mark
The unexpected appearance of Google ads on the social media platform X, formerly known as Twitter, has raised eyebrows since its acquisition by Elon Musk nearly two years ago. Advertisers were left in confusion and surprise when they learned from Marketing Brew that their ads were being featured on
In the rapidly evolving world of digital advertising, real-time bidding (RTB) has emerged as a pivotal mechanism for online publishers to monetize their content. As websites load, ad slots are auctioned off in real-time, allowing advertisers to bid for prime digital real estate. This process, while
In a bid to merge physical and digital shopping experiences, Sam’s Club has integrated display advertisements into its Scan & Go feature within its mobile app, part of its Member Access Platform (MAP). This move not only aims to make shopping more convenient for members by allowing them to use t
