We're joined today by Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. In a world where marketing budgets are shrinking and the promise of AI seems to offer a tantalizingly cheap alternative to human creativity, Anastasia brings a much-needed dose of strategic
The promise of one-to-one email marketing has long been hampered by the clunky, disconnected tools that force marketing teams into a frustrating cycle of data exports and manual campaign builds. The rise of Unified Email Personalization platforms, exemplified by Optimove's recent major update to
The long-held certainty that top-ranking search results guarantee audience engagement is rapidly dissolving in a landscape dominated by AI-generated answers that often make clicking through obsolete. For countless organizations, search engine optimization now sits at an uncomfortable intersection.
A streaming viewer's journey from a smart TV's home screen to a free ad-supported channel generates a trail of valuable data points that, until now, have remained largely fragmented and underutilized by advertisers. In response to this challenge, streaming provider Xumo has unveiled a sophisticated
As a global leader at the intersection of SEO, content marketing, and data analytics, Anastasia Braitsik has a unique vantage point on the seismic shifts AI is causing in the industry. With a career built on understanding how content drives business outcomes, she offers a clear-eyed perspective on
The long-established covenant between content creators and search engines, where valuable information was freely exchanged for the promise of website traffic, is being systematically dismantled by the rise of generative artificial intelligence. For years, the digital marketing landscape has
