Big Data & Analytics

With traditional digital marketing strategies increasingly questioned over data ownership and privacy concerns, Web3 emerges as a game-changer. This blockchain-powered, decentralized internet seeks to overturn established marketing practices by putting control back into the hands of users. The

In an era where digital audio advertising continues to expand its reach and influence, Bauer Media has strategically entered the competition with the launch of AudioXi. This new venture signifies a forward-thinking move within a thriving industry marked by rapid technological advancements and

In the rapidly evolving world of digital marketing, Anastasia Braitsik stands out as a leader in SEO, content marketing, and data analytics. Her expertise provides valuable insights into the burgeoning field of agentic AI and its potential impact on the programmatic advertising industry. Today, we

In recent years, travel marketing has been significantly transformed by the emergence of artificial intelligence. As AI continues to advance, it has reshaped search engine optimization (SEO) and revolutionized consumer engagement with travel information. This technological shift has prompted

The digital advertising industry stands at a crossroads as AI technology redefines interactions with audiences during live sports events. PubMatic's collaboration with FanServ introduces an AI-driven Live Sports Marketplace, signifying a key development in programmatic advertising. This technology

Recent revelations have brought attention to significant security vulnerabilities within the Model Context Protocol (MCP), a critical framework in AI-driven marketing technology that could pose substantial threats to the integrity and safety of marketing platforms. Unveiled by renowned security