In today's fast-evolving digital advertising landscape, innovation is transforming how publishers approach ad inventory monetization. At the heart of this transformation are Supply Side Platforms (SSPs), which serve as essential tools for publishers navigating the complexities of programmatic
In the competitive world of retail, Albertsons Cos. is capturing attention with its strategic use of shoppable video ads, a move that underscores a significant shift towards interactive digital media. Partnering with Criteo, an established leader in commerce media, Albertsons is embracing this
In today's rapidly evolving marketing landscape, few roles have seen as significant a transformation as the Chief Marketing Officer. Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, joins us for an insightful discussion on the challenges and opportunities that
Email marketing remains a crucial component in the digital marketing toolbox, even amid vast technological changes. In 2025, it continues to hold its ground by merging time-tested effectiveness with cutting-edge innovations, ensuring a broader reach and impactful engagement. The enduring appeal of
With the digital landscape reshaping consumer interactions, social media marketing has become a pivotal strategy for grocery retailers, especially independent grocers. These smaller chains increasingly rely on social media platforms to enhance brand visibility, foster customer engagement, and
With the proliferation of AI in today's tech-driven world, media relations is witnessing a transformation characterized by enhanced efficiency and innovation. AI technology is increasingly utilized in public relations (PR) for tasks such as data analysis, story ideation, and targeting media
