The digital advertising landscape is increasingly complex, with rapid technological advancements and shifting consumer behaviors posing challenges for advertisers and publishers. The 20th edition of IAS's Media Quality Report provides critical insights into this rapidly evolving ecosystem,
Today we are joined by Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics. With a wealth of experience in digital marketing, Anastasia offers insights into how tariffs are reshaping strategies for both brands and consumers in today's uncertain economic landscape.
Imagine a world where marketers must navigate the digital landscape without the crutch of third-party cookies. It is a landscape transformed, driven by rising privacy concerns and evolving regulations. For many marketers, the phasing out of third-party cookies initially created a significant
Understanding the disparities in cost per click (CPC) across various global regions is crucial for marketers navigating the complex landscape of Google Ads. Different countries exhibit substantial variations in CPC, influenced by numerous factors such as the maturity of their digital markets,
The landscape of B2B influencer marketing has entered a transformative period, with marketers now navigating an increasingly data-driven environment that emphasizes audience targeting, segmentation, and measurable outcomes. Current trends reveal a compelling shift in strategies, indicating a
The digital world in 2025 demands efficiency in managing social media accounts, as the average brand operates across several platforms. Navigating this landscape requires organized strategies and tools to handle multiple accounts without losing focus or quality. The fast-paced social media
