SEO/SMM

IAB Australia: Affiliate Grows as AI Upends Measurement
SEO/SMM IAB Australia: Affiliate Grows as AI Upends Measurement

Anastasia Braitsik has led SEO, content marketing, and analytics programs across categories where affiliate and partnership channels now sit at the heart of commerce strategy. With fresh Australian market data showing 42% of advertisers increased affiliate investment, two thirds of publishers

Why Is Google Rejecting Spam Reports With PII?
SEO/SMM Why Is Google Rejecting Spam Reports With PII?

Spam reports that once felt routine now fail silently the moment a single name, email, or phone number slips into the text, because Google’s form screens for personally identifying information and discards noncompliant submissions to protect privacy and keep disclosures to site owners clean. What

Google Confirms Demand Gen Review Delays for Image Ads
SEO/SMM Google Confirms Demand Gen Review Delays for Image Ads

Anastasia Braitsik has spent years guiding global brands through the shifting sands of SEO, content, and data-driven advertising. Right now, her focus is on a stubborn bottleneck many teams are seeing: Demand Gen image ads stuck “in review” for more than seven days. While Search and Performance Max

Is Your Social Media Command Center the New Brand OS?
SEO/SMM Is Your Social Media Command Center the New Brand OS?

When a brand’s reputation can swing on a five-minute reply window and a single viral mention can upend a quarter’s plan, the control room is no longer a boardroom—it is a social media command center. The category reviewed here promises precisely that: a consolidated cockpit for publishing,

Turn Scrolls Into Sales: Seven Social Plays That Win
SEO/SMM Turn Scrolls Into Sales: Seven Social Plays That Win

Which ideas turned passive scrollers into active collaborators in seconds by translating brand truths into social-native prompts that felt irresistible, inevitable, and uniquely worth joining? The hook was simple but pointed: ads people skip versus content they choose to join. At the center sat a

From Keywords to Outcomes: Ginny Marvin on PPC's Next Era
SEO/SMM From Keywords to Outcomes: Ginny Marvin on PPC's Next Era

The Question Rewriting PPC A marketer staring at a live dashboard with bids updating by the second faces a deceptively simple choice that decides budget fate and brand growth alike: optimize for the quickest click that flatters a report, or engineer for the business outcome that actually moves

Loading

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later