Navigating the complexities of Amazon Search Engine Marketing (SEM) can be daunting, especially when faced with the challenge of optimizing visibility while managing costs effectively. As hundreds of sellers compete on this vast platform, understanding how SEM works and its associated costs is
Rexona has launched a groundbreaking social media campaign during the FIFA U-20 Women's World Cup in Colombia, aiming to spotlight the inspiring journeys of several female football stars. Developed by global communications agency Edelman, this campaign centers on the personal stories of exceptional
The National Productivity Centre in Abuja has recently taken a significant step toward improving the economic landscape of Ondo State by training over 100 women and youths in digital marketing. Sponsored by the office of Senator Jide Ipinsagba, this initiative aims to introduce modern marketing
Affiliate marketing is growing at an unparalleled pace, driven by brands leveraging affiliates to promote their products or services, thus earning commissions for every sale. This marketing strategy is low-cost and low-risk while offering significant benefits like increased sales and enhanced brand
Logicloop's acquisition of the digital marketing mandate for The Party Cafe (TPC), a venture under Leo Ace Events Pvt. Ltd., is poised to revolutionize the event planning industry in India. Through strategic digitization and comprehensive service offerings, Logicloop seeks to make event
A recent survey by Digiday+ Research has revealed a notable shift in digital marketers' platform preferences, underscoring an increased interest in Pinterest for user-generated content (UGC) marketing. This marks a significant change as Pinterest now leads the field, surpassing X (formerly
