Industry Overview Executives kept asking why countless AI pilots weren’t moving revenue while generative answers quietly rewrote how buyers discovered brands, compared options, and made decisions, and the gap between experimentation and enterprise impact exposed an urgent need to replace isolated
The first wave of AI in marketing promised speed but delivered a new kind of labor—prompting, editing, and fact-checking at scale—while the second wave, driven by agentic systems, is quietly closing that gap by planning, executing, and learning across entire SEO workflows with minimal handholding.
When every shopping spike feels like a sprint, the affiliates who win are the ones who can switch on campaigns fast, capture intent at the right moment, and convert at scale without wrestling clunky tools or vague payouts, and that is exactly the promise under review here. This evaluation looks at
Consumers now ask AI assistants to decide what to buy, who to trust, and which solution belongs on a shortlist, and the answer often arrives fully formed without a single click, because the gatekeeper between intent and action has shifted from results pages to generative systems that compress the
The Q5 Commerce Landscape on Snapchat: Scope, Role, and Significance Shoppers did not stop after peak holidays; they kept browsing, swapping gifts, and self‑treating into January as Q5 turned discovery into a social habit. On Snapchat, products surfaced through friends, shared moments, and chat, so
The race to be included, cited, and acted on in AI-first search reshaped discovery as synthesized answers, multimodal queries, and conversational journeys pulled attention away from classic link lists and toward sources machines could trust and reuse. Consumers began to ask complex questions into
