Editorial

Social Media Platforms Adopt the EU’s New Anti-Disinformation Rules
Editorial Social Media Platforms Adopt the EU’s New Anti-Disinformation Rules

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to grow and evolve. Censorship is

Converting Commercial Marketing Strategies Into Social Marketing Goals
Editorial Converting Commercial Marketing Strategies Into Social Marketing Goals

Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. These objectives are all about

Will Marketers Return to In-Person Events This Summer?
Editorial Will Marketers Return to In-Person Events This Summer?

The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the world have been forced to experience life with almost no concerts, social

3 Key Digital Marketing Trends That Will Reshape Summer 2022
Editorial 3 Key Digital Marketing Trends That Will Reshape Summer 2022

Many marketers are wondering which digital marketing trends will reshape and define this season. People across the globe have lived under the shadow of the global COVID-19 pandemic for more than two years, and most industries have been strongly impacted by it. In 2022, however, the world seems to

Why Email Marketing Is a Valuable Tool in 2022
Editorial Why Email Marketing Is a Valuable Tool in 2022

With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the Global Crisis Response Group (GCRG), Russia’s invasion of Ukraine is

3 Reasons Why Cloud Contact Centres Are the Next Step in Customer Success
Editorial 3 Reasons Why Cloud Contact Centres Are the Next Step in Customer Success

At the same time that the implications of the global pandemic have created difficulties for many, they have also sparked an opportunity for growth and change. One key area that has continued to evolve even as we return to a sense of normality, is customer experience. Indeed, according to Deloitte,

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