October is among the most anticipated periods for marketing teams in the US. It is the month of Halloween, which means companies can take advantage of the popular holiday to get creative with their marketing campaigns. It’s a great opportunity to connect with new and existing customers, raise brand
Quality content is one of the most important ingredients needed to create an effective marketing mix because it is one of the best ways to provide potential customers with answers to their questions, while also offering new and relevant information. Quality content can strengthen trust between
There’s no question about the fact that numerous trends are impacting the digital marketing landscape this year. Some of the trends fueled by the COVID-19 pandemic could become less relevant as the healthcare crisis wanes, while others will probably be around for years to come. Marketers in the US
The COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer , influencer marketing was not spared the effects of the pandemic, and numerous changes either began or were greatly accelerated
As the COVID-19 pandemic nears its end, new worries plague American shoppers. With mounting inflation now a concern for people around the world and a war in Europe, parents face various issues when planning the future of their children. These worries affect their mindsets, as well as the way they
After more than two years of dealing with the COVID-19 pandemic—which will go down in history as one of the most serious public health crises of this century—people in the US and abroad are trying to return to normal. While this means going back to normal routines and habits, the pandemic has
