The COVID-19 pandemic has not only impacted personal lives and finances but also disrupted the way marketers around the world create and adjust their marketing campaigns. While spending on ads and digital marketing, content might not seem like a good idea during a global healthcare crisis. The
What Is an NFT? And What Does It Look Like? A “non-fungible token”—or NFT—is a non-interchangeable unit of data. Why all the craze? NFTs represent verified ownership to easily-reproducible items like songs, videos, and artwork. To establish public proof of ownership, NFTs are connected to blockch
Did you know that, by the end of 2021, the average American customer could spend over 100 minutes a day watching online videos? And this trend is growing fast. It is no secret that the importance of video has increased exponentially in the past decade, and many experts now believe this medium wi
As the COVID-19 pandemic continues to alter the way people live and work, economic concerns are growing. The financial crisis of 2007–2008 is still fresh in everyone’s memory, and many are now worried that this healthcare crisis will lead to a similar outcome. However, the US economy might have an u
Adapting to the new normal may prove to be the ultimate test in 2021, as both customers and marketers are now facing new challenges and dealing with new shopping habits. Consumer habits have not changed temporarily in response to the pandemic, but rather, it seems that many of these changes are
For most businesses across the world, 2021 is all about rebuilding and adapting to the “new normal”. After more than a year and a half of fighting a global pandemic, multiple lockdowns, and ever-changing rules, companies everywhere are still struggling to find the best answers to new issues, as wel
