There’s no question about the fact that numerous trends are impacting the digital marketing landscape this year. Some of the trends fueled by the COVID-19 pandemic could become less relevant as the healthcare crisis wanes, while others will probably be around for years to come. Marketers in the US and abroad already know that fall is the perfect season to create new marketing strategies and promotions, while also strengthening current strategies and ongoing marketing campaigns. However, to keep up with the competition and find new leads, marketers should bet on the right digital marketing trends.
This sounds easier said than done in an ever-evolving marketing landscape. To create effective strategies that enhance engagement and growth, marketers should first learn what the new trends are, and how they can be used to fit their own strategies. Developing a plan that includes these new trends and maintains focus on long-term goals could prove vital for marketers and the brands they represent.
Let’s take a look at five important digital marketing trends for fall 2022 and discover the best ways to include them in a carefully designed marketing strategy.
Create Seasonal Content
Most brands and companies benefit from creating seasonal content, and this type of content often plays an important role in their marketing strategies. Although it is not designed to drive conversions, seasonal content provides potential customers with a great chance to engage with a brand. Moreover, creating seasonal content could prove vital on social media, as most social media platforms tend to favor accounts that come up with new and interesting information. Furthermore, seasonal content can be successfully used on websites, blogs, and social media to boost awareness of upcoming events or sales.
Choose the Right Influencers
There is no question about the fact that influencer marketing is one of the most important trends reshaping digital marketing in 2022. However, when it comes to this new trend, nothing is more important than choosing the right influencer to promote a brand or product. One of the factors marketers should consider when choosing an influencer is that people in the US and abroad favor authenticity above all other values. While many companies hope to work with big names in the industry, it’s worth noting that micro-influencers have seen a surge in popularity during the pandemic.
Adapt Content to Fit Each Channel
According to Taja Dockendorf, owner of Pulp+Wire, marketers should be able to adapt their content to fit each channel—and even more so on social media. She explains that marketers who ensure that their brands have the right voice on each channel will find it easier to engage their potential customers, and to find new leads. Taja admits that TikTok is now one of the most important social media platforms, but she also stresses the importance of creating new content for it—instead of simply reusing Facebook ads. According to her, “it’s no longer a one-size-fits-all social game.”
Solve Privacy and Security Issues
Recent geopolitical problems have made the sustainable and secure development of digital technology more critical than ever before. Marketers should know that solving privacy and security issues is now critical, as consumers hope to have access to new products and information without having to worry about data leaks or identity theft. Moreover, recent changes concerning data privacy in Europe may have also changed consumer expectations around the world. When it comes to mobile ads, for instance, this means companies are now striving to build consent-driven advertising ecosystems that revolve around user consent.
Use AR and VR to Discover the Metaverse
Since Facebook decided to rebrand itself as Meta to better represent its future as “a metaverse company, building the future of social connection,” more and more people have started talking about the metaverse. According to Adrian Ma, a journalism professor at the Toronto Metropolitan University, the metaverse opens up interesting opportunities for brands and companies. Marketers should keep an eye on new technologies, like augmented reality (AR) and virtual reality (VR), as they may hold the key to use the metaverse to its full potential.
Conclusion
With the COVID-19 pandemic finally reaching its end, new trends and technologies are expected to impact digital marketing and e-commerce in the following months. As most marketers already know, creating a successful marketing strategy often depends on following the right trends, while also adapting them to current strategies. The good news is that marketers have various ways of creating future-oriented marketing strategies by simply choosing the trends that align best with their companies’ values.
