After more than two years of dealing with the COVID-19 pandemic—which will go down in history as one of the most serious public health crises of this century—people in the US and abroad are trying to return to normal. While this means going back to normal routines and habits, the pandemic has und
There is no question about the fact that the last two and a half years have been erratic for people and companies around the world. The COVID-19 pandemic reshaped life and work patterns and disrupted the way people socialize, while Russia’s war in Ukraine prompted numerous companies to exit the R
Marketing has always been the sum of all the efforts and actions a company can make to boost buying, advertising, or selling a product. However, while traditional marketing has always been constrained by several rules and regulations, digital marketing has opened new doors to new opportunities.
Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to grow and evolve. Censorship is f
Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. These objectives are all about imp
The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the world have been forced to experience life with almost no concerts, social
