Editorial

5 Things You Need to Know About Influencer Marketing
Editorial 5 Things You Need to Know About Influencer Marketing

The COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer , influencer marketing was not spared the effects of the pandemic, and numerous changes either began or were greatly accelerated

Creating a Successful Back-to-School Campaign in 2022
Editorial Creating a Successful Back-to-School Campaign in 2022

As the COVID-19 pandemic nears its end, new worries plague American shoppers. With mounting inflation now a concern for people around the world and a war in Europe, parents face various issues when planning the future of their children. These worries affect their mindsets, as well as the way they

Using Digital Marketing Strategies to Fight Inflation
Editorial Using Digital Marketing Strategies to Fight Inflation

After more than two years of dealing with the COVID-19 pandemic—which will go down in history as one of the most serious public health crises of this century—people in the US and abroad are trying to return to normal. While this means going back to normal routines and habits, the pandemic has und

Digital Marketing Trends Reshaping the Future: What You Need to Know
Editorial Digital Marketing Trends Reshaping the Future: What You Need to Know

There is no question about the fact that the last two and a half years have been erratic for people and companies around the world. The COVID-19 pandemic reshaped life and work patterns and disrupted the way people socialize, while Russia’s war in Ukraine prompted numerous companies to exit the R

3 Ethical Issues in Digital Marketing
Editorial 3 Ethical Issues in Digital Marketing

Marketing has always been the sum of all the efforts and actions a company can make to boost buying, advertising, or selling a product. However, while traditional marketing has always been constrained by several rules and regulations, digital marketing has opened new doors to new opportunities.

Social Media Platforms Adopt the EU’s New Anti-Disinformation Rules
Editorial Social Media Platforms Adopt the EU’s New Anti-Disinformation Rules

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to grow and evolve. Censorship is f

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