Social media contests are not exclusive to B2C brands anymore—B2B companies can run them too. Studies show that on average, 34% of new buyers come from social media competitions and giveaways, while calls-to-action (CTAs) used in social contests have a 3.37% higher conversion rate than other
Storytelling is by no means a new strategy in communication. In fact, people have told each other stories as a means of passing on important knowledge and information since the dawn of time. While storytelling may seem outdated and unlikely to capture the attention of modern audiences, successful
The past year has undoubtedly impacted the world in several ways, bringing us both positive news, like the end of the COVID-19 pandemic, and new issues to address in the future. Major problems like inflation are now disrupting the global economy, while the ongoing conflict in Ukraine is also
Marketing has evolved significantly in recent years, with traditional advertising methods such as print ads and billboards becoming less effective. Businesses prefer to use the Internet and social media to reach their target audience. This shift has empowered small enterprises to compete with
There is no question that 2022 was a difficult year for businesses, marketers and consumers everywhere. Not only did Russia’s unjust invasion of Ukraine sparked a new wave of fear and anxiety in the immediate aftermath of the COVID-19 pandemic, but the surging inflation rate has also disrupted the
are undeniably the most successful digital marketing tools available today, so it’s no surprise that marketers around the world rely heavily on their use. In fact, recent studies have shown that regular newsletter campaigns improve brand loyalty, prompting customers to feel more connected to their
