Editorial

7 Marketing Trends to Watch in 2023
Editorial 7 Marketing Trends to Watch in 2023

The past year has undoubtedly impacted the world in several ways, bringing us both positive news, like the end of the COVID-19 pandemic, and new issues to address in the future. Major problems like inflation are now disrupting the global economy, while the ongoing conflict in Ukraine is also

8 Steps to Create a Small Business Marketing Plan
Editorial 8 Steps to Create a Small Business Marketing Plan

Marketing has evolved significantly in recent years, with traditional advertising methods such as print ads and billboards becoming less effective. Businesses prefer to use the Internet and social media to reach their target audience. This shift has empowered small enterprises to compete with

Creating the Best Year-End Marketing Campaign in 2022
Editorial Creating the Best Year-End Marketing Campaign in 2022

There is no question that 2022 was a difficult year for businesses, marketers and consumers everywhere. Not only did Russia’s unjust invasion of Ukraine sparked a new wave of fear and anxiety in the immediate aftermath of the COVID-19 pandemic, but the surging inflation rate has also disrupted the

7 Tips for Creating the Best Holiday Newsletter
Editorial 7 Tips for Creating the Best Holiday Newsletter

are undeniably the most successful digital marketing tools available today, so it’s no surprise that marketers around the world rely heavily on their use. In fact, recent studies have shown that regular newsletter campaigns improve brand loyalty, prompting customers to feel more connected to their

What’s in Store for the Digital Marketing Industry in 2023
Editorial What’s in Store for the Digital Marketing Industry in 2023

Marketing has undergone a radical transformation in the last few decades. Traditional methods such as television and print advertising are gradually dying out as more people turn to the Internet for information. Instead of relying on these outdated methods, businesses are turning to digital

5 Powerful Tools That Can Help You Increase Holiday Sales
Editorial 5 Powerful Tools That Can Help You Increase Holiday Sales

According to leading research and media organization Digital Commerce 360 , economic hardships, such as inflation, could increase consumer price consciousness this holiday season, prompting numerous online shoppers to consider spending less on gifts and other seasonal activities. In addition, US

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