Account-based marketing (ABM) is a powerful tool when used properly—and a challenging approach if the right strategies are not efficiently put in place. While many companies say that they have doubled their ROI from using ABM, there are still some organizations that are not maximizing their ABM ef
The post-COVID world is just around the corner, but how will things change for marketers? Today, the speed at which businesses and individuals are going digital has been accelerated to the point where we’ve become dependent on online services. So, what strategies can boost your marketing efforts in
To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past year on physical business will be felt far into 2021. Sales
Introduction While many forecasts for 2021 draw on the technology-driven changes that became the bedrock of any business activity in 2020, I see the coming year in marketing as being defined by the advancement of a longstanding trend: Account Based Marketing (ABM). I believe this will finally be
B2B marketers know that great content evolves and adapts with its audiences. While the world has had to adjust to new means of operating in 2020, so has the B2B market. From the production of content through to its distribution, the market has adapted its processes so that businesses can continue
The way we all live and work was dramatically altered this year, as the pandemic ripped through industries around the world. The COVID-19 pandemic and the crisis that followed forced us to both ponder and take immediate action in the face of growing uncertainties. Nevertheless, planning for the
