The impact of the COVID-19 pandemic on digital marketing strategies is, beyond any doubt, substantial. While some niche digital businesses have seen their online sales increase since the advent of the crisis, many more have been affected by it and are currently seeing the international situation as
Every marketing strategy starts with outlining goals and ends with measuring results. However, what happens in between these milestones can jeopardize your conversion rates. In case you can’t achieve your objectives, there’s a chance you’re not doing something right. Setting the bar too high or not
There’s not much of our daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant? Because, out of today’s 4.39 billion internet users, more than 3.5 billion people enjoy their favorite online conte
Data is to B2B marketing what a strong prospect relationship is to sales—a prerequisite for conversions that skyrocket revenue. All the data that sets the course of your marketing initiatives, from identifying customer preferences to budgeting and crafting immersive materials, can either be a p
What is accessibility? In the United States, physical private and public spaces need to be designed to include elements that make them accessible for people with disabilities under the Americans with Disabilities Act (ADA). What about the internet? As technology advanced and became more and more a
The marketing world is bedeviled by uncertainty. For that reason, not only is buyer behavior overly eclectic, but also fairly risk-averse. Many prospects stick to a tried-and-true product until a newly launched one proves its value. As marketers quickly gauge new buyer interests, they can promptly
