Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. These objectives are all about
The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the world have been forced to experience life with almost no concerts, social
Many marketers are wondering which digital marketing trends will reshape and define this season. People across the globe have lived under the shadow of the global COVID-19 pandemic for more than two years, and most industries have been strongly impacted by it. In 2022, however, the world seems to
With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the Global Crisis Response Group (GCRG), Russia’s invasion of Ukraine is
At the same time that the implications of the global pandemic have created difficulties for many, they have also sparked an opportunity for growth and change. One key area that has continued to evolve even as we return to a sense of normality, is customer experience. Indeed, according to Deloitte,
Marketers everywhere have experienced numerous challenges during the last two years. As the COVID-19 pandemic went on to become a global healthcare crisis, digital marketing strategies needed to be adjusted—applicable to business plans for most industries around the world. Although this situation
