A savvy marketer knows not to send the exact same email to everyone on their leads list. Instead, they will start working on segmentation, dividing customers into similar groups, and tailoring messages accordingly. In theory, when the research is done, the team should have all the information
Search Engine Optimization (SEO) is beginning to sound like a cliche in the digital marketing world. However, it is not. A shocking statistic shows that only 0.78% of Google searchers click on results from the 2nd page . That means optimizing your website and content to reach the top of the search
Email marketing ’s growing popularity and value are nowhere near its end. On the contrary, email is one of the most trusted and efficient tools of communication. Today, there are 3.9 billion people using email; this number is expected to increase to 4.3 billion by 2023. Moreover, email is the i
Today, businesses leverage digital channels more than ever and digital marketing has gained traction as a means to support companies build and sustain their digital efforts. The current business climate requires brands to develop digital tactics that help them connect with customers online, where
Today, nearly 74% of consumers look for business information on search engines. That means search engine optimization (SEO) is no longer optional, but a necessity for businesses that want to thrive in the digital age. What is SEO, and why is it important? There are multiple elements that build
Inclusive marketing is often confused with diversity and inclusion within the workspace , but it actually refers to a brand’s efforts to remove the exclusion from its marketing. Customers want to make sure you get their needs, their pain points, their thoughts. According to HubSpot , “inclusive mar
