Editorial

High Converting Holiday and Post-Holiday Newsletters
Editorial High Converting Holiday and Post-Holiday Newsletters

With the COVID-19 pandemic still disrupting global sales, brands everywhere know that this holiday season could be the best chance to boost purchases by year-end. Most digital marketing tools can help marketers and their brands achieve this important goal. But there is one tool that shouldn’t be i

Why Influencer Marketing Is Still Booming
Editorial Why Influencer Marketing Is Still Booming

As the COVID-19 pandemic spread across the globe, causing problems for governments, businesses, and individuals alike. Furthermore, marketers everywhere were also faced with multiple issues . From finding the right marketing strategies during a global pandemic to building a good framework and

Reusing Halloween Ideas For a Christmas Campaign
Editorial Reusing Halloween Ideas For a Christmas Campaign

The COVID-19 pandemic has not only impacted personal lives and finances but also disrupted the way marketers around the world create and adjust their marketing campaigns. While spending on ads and digital marketing, content might not seem like a good idea during a global healthcare crisis. The

Should You Include NFTs in Your Digital Marketing Campaigns?
Editorial Should You Include NFTs in Your Digital Marketing Campaigns?

What Is an NFT? And What Does It Look Like? A “non-fungible token”—or NFT—is a non-interchangeable unit of data. Why all the craze? NFTs represent verified ownership to easily-reproducible items like songs, videos, and artwork. To establish public proof of ownership, NFTs are connected to blockch

Video for Digital Marketing Success: A Guide for 2021 & Beyond
Editorial Video for Digital Marketing Success: A Guide for 2021 & Beyond

Did you know that, by the end of 2021, the average American customer could spend over 100 minutes a day watching online videos? And this trend is growing fast.    It is no secret that the importance of video has increased exponentially in the past decade, and many experts now believe this medium wi

How Advertising Is Helping the US Economy
Editorial How Advertising Is Helping the US Economy

As the COVID-19 pandemic continues to alter the way people live and work, economic concerns are growing. The financial crisis of 2007–2008 is still fresh in everyone’s memory, and many are now worried that this healthcare crisis will lead to a similar outcome. However, the US economy might have an u

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