Buyers are using LLMs not just to gather simple trivia or everyday tips, but to discover products and influence purchasing decisions. This action removes the traditional reliance on search engines like Google and some brand-led marketing efforts from the equation, compressing the marketing funnel.
B2B marketing is changing. Buyers are still hungry for insight—but they’re consuming content faster, across more channels, and with less patience. For years, white papers, in-depth reports, and 2,000-word blog posts dominated content calendars. Buyers were hungry for information, and long-form
As one explores the hidden bottlenecks behind lackluster marketing ROI, one issue stands out: fragmented tech stacks. On paper, marketing today should be more effective than it was years ago. You’ve got smarter tools, richer data, and countless channels to engage your audience. But somehow,
Many digital marketers claim that they’re building a brand, but scrolling through their digital channels feels like a cemetery of the same old things: Templated content, recycled graphics, and bland buzzwords. While the intention is there, the approaches are outdated and void of lived and emotional
The business world has been forever transformed by ever-evolving customer expectations, while the digital marketing sector opens its eyes to the importance of staying current and on trend. As younger generations make their mark and add their own unique spin to campaigns and initiatives, companies
While visuals capture attention, it’s the brand voice that keeps users connected and helps foster trust. Think of it as the distinct way your company communicates with your audience, employees, and the market, defining how you are perceived across multiple channels, especially as the average person
