B2B sales cycles are complex, involving multiple touchpoints and stakeholders, and often taking months to close a deal. To navigate this, companies use multi-touch attribution to clarify the buyer's journey and pinpoint how marketing and sales contribute to success. However, implementing this can
B2B marketing leaders are gearing up for 2026 with bigger budgets and higher expectations. According to a recent Forrester report , 83% of decision-makers predict their investments will grow in the next year. Nevertheless, the current economic and geopolitical issues still require careful
Influencer programs win impressions, but they rarely move procurement, shorten deals, or raise lifetime value. In B2B, trending content is fine—until your CRO asks for pipeline impact. Most programs stop at impressions, with only a small fraction ever tied to qualified opportunities or revenue.
Social media is a method to increase brand awareness and customer engagement because 90% of buyers use it to keep up with relevant trends. It is easily accessible, free, and a great marketing channel for businesses looking to expand their reach. Marketers who can get a large audience to engage with
It’s clear now more than ever that TikTok is the future of any well-fleshed marketing strategy—and the key to reaching a large, varied B2B audience open to interacting with your services. There’s a good reason for it, too. TikTok is one of the most powerful social media platforms, and the ideal
When digital marketers discuss declining performance, the conversation usually centers on algorithms: a change to Google’s SERP layout, an update to Meta’s ad engine, or Apple’s latest privacy setting. But a more subtle, systemic challenge is reshaping the digital marketing landscape—one that is
