Influencer programs win impressions, but they rarely move procurement, shorten deals, or raise lifetime value. In B2B, trending content is fine—until your CRO asks for pipeline impact. Most programs stop at impressions, with only a small fraction ever tied to qualified opportunities or revenue.
Social media is a method to increase brand awareness and customer engagement because 90% of buyers use it to keep up with relevant trends. It is easily accessible, free, and a great marketing channel for businesses looking to expand their reach. Marketers who can get a large audience to engage with
It’s clear now more than ever that TikTok is the future of any well-fleshed marketing strategy—and the key to reaching a large, varied B2B audience open to interacting with your services. There’s a good reason for it, too. TikTok is one of the most powerful social media platforms, and the ideal
When digital marketers discuss declining performance, the conversation usually centers on algorithms: a change to Google’s SERP layout, an update to Meta’s ad engine, or Apple’s latest privacy setting. But a more subtle, systemic challenge is reshaping the digital marketing landscape—one that is
Businesses are seeking easier and faster ways to improve dynamic content efforts in their marketing. Simple personalization is not enough anymore; now, marketers are investing in hyper-personalization with the help of artificial intelligence. Gone are the days when customers could be easily
Small businesses are relatively modest in size with limited notoriety. As a result, it can be challenging to outperform larger competition. Enter digital marketing, a strategy that can be used to establish an organization and make a brand known. Businesses of this scale can also encounter
