Editorial

When people think about social listening, they often picture B2C brands tracking hashtags, jumping on trends, or responding to customer complaints in real-time.  While this is true, social listening is just as important—if not more so—for B2B companies.  In the B2B realm, buying cycles are longer, s

B2B digital marketers understand the need to evolve by testing new methods and tools to meet audience demands. With the advent of AI, modern automation capabilities, and ever-stringent data privacy regulations, even more complexity is added to the mix—compelling digital marketers to rethink their e

Borrowing tactics from the B2C playbook isn’t new for B2B marketers—it’s becoming the norm.  In fact, this approach is gaining so much traction that it’s on its way to becoming essential, not just for consumer-focused companies, but for any business looking to stay competitive. B2B decision-makers t

It’s impossible to search the internet for a product or service without being constantly bombarded by ads. It can be overwhelming and intrusive, and yet, customers still prefer their user data being used to generate personalized marketing emails.  McKinsey reported that tailored offers and targeted

The intersection of business strategy and creative advertising is often seen as the realm of B2C marketers. However, innovative B2B marketers also harness this intersection to deliver personalized, data-driven campaigns that address complex decision-making processes and longer sales cycles

Imagine being able to find all the news, articles, media appearances and social media posts relevant to your company in one place. Nowadays, traditional methods of analyzing the effectiveness of public relations activities (like press clippings) are being paired with new technologies to make this