Twisted Alchemy, a Chicago-based Food/Bev start-up led by a dynamic husband and wife team, is on the lookout for a Digital Marketing Manager. Known for its premium, award-winning cold-pressed juice products tailored for craft cocktails, Twisted Alchemy serves high-end clients and individual consumers alike. This role offers a unique opportunity for a creative and organized professional to shape the brand’s digital presence.
A Glimpse into Twisted Alchemy
Premium Juice Products and Esteemed Clientele
Twisted Alchemy has carved a niche for itself by specializing in premium juice solutions, such as hand-squeezed lime juice, meticulously crafted to enhance the cocktail experience. These top-tier products meet the high standards demanded by renowned establishments including Nobu, the Ritz Carlton, Four Seasons, and Disney. Their commitment to quality extends into the consumer market through e-commerce and retail platforms, enabling individual customers to enjoy the same premium products at home. The brand’s dedication to excellence has been a driving force behind its success and widespread recognition.
The high standards held by Twisted Alchemy are not just limited to their product quality but also extend to their customer service and brand partnerships. They have established a strong B2B channel, providing tailored juice solutions to high-end bars, restaurants, and hotels. This multifaceted approach has allowed them to cater to various market segments, ensuring their products are experienced by a diverse audience. This is a testament to their ability to maintain consistency and cater to different customer needs, a quality that the new Digital Marketing Manager will need to uphold in their role.
Media Recognition and Collaborative Environment
The success of Twisted Alchemy has not gone unnoticed, as evidenced by their frequent features on prominent media platforms such as the Today Show, Forbes, Food & Beverage Magazine, and FoxBusiness. This significant media attention underscores their role as a pioneer in the craft cocktail industry. The media spotlight has not only boosted their brand visibility but also established their credibility within the industry, making it a sought-after brand for collaborations and partnerships. The role of the Digital Marketing Manager will be crucial in maintaining and growing this public presence through strategic digital marketing initiatives.
One of the core elements that define Twisted Alchemy’s work culture is its collaborative environment. Employees are encouraged to don multiple hats, fostering a spirit of creativity and teamwork. While the team operates remotely, the importance of in-person events and activations across the United States cannot be understated. These events provide a platform for the team to engage with clients and consumers directly, offering a hands-on approach to marketing and brand promotion. This blend of flexibility and direct engagement makes for a dynamic work atmosphere that is both challenging and rewarding.
The Role: Digital Marketing Manager
Key Responsibilities and Dynamic Work Environment
The Digital Marketing Manager will spearhead all digital marketing efforts, ensuring that Twisted Alchemy maintains a robust and engaging online presence. This involves utilizing existing assets and creating fresh, compelling content to enhance brand awareness and support revenue growth. Managing the Shopify-based website is a critical aspect of this role, requiring close collaboration with a coding partner to ensure the site remains functional and user-friendly. This demanding role necessitates a self-directed and proactive approach, as the nature of a start-up means that needs can change rapidly, requiring swift and decisive action.
Content creation is at the heart of this role, and the Digital Marketing Manager must excel in crafting messages that resonate with both B2B and individual consumers. This includes managing the content calendar, coordinating with the marketing team to ensure strategies align, and addressing any last-minute design requirements that arise. Agility and creativity are paramount in this fast-paced environment, enabling the manager to adapt to unexpected challenges and deliver high-quality results consistently. This challenge is compounded by the need to ensure all content remains true to the brand’s voice and values, maintaining consistency across all platforms.
Content Creation and Social Media Management
Effective content and social media management are critical components of the Digital Marketing Manager’s role at Twisted Alchemy. This involves writing and posting blogs to boost SEO, executing comprehensive social media strategies, and managing content produced by freelancers. Additionally, the manager will take on the responsibility of producing in-house photography when required. These tasks require a keen eye for detail and a deep understanding of the brand’s aesthetic to ensure that every piece of content aligns with Twisted Alchemy’s high standards and brand voice.
Influencer management is another vital aspect of this role. The Digital Marketing Manager will lead and manage influencer programs, including the execution of white-label ads. This involves identifying potential influencers, fostering relationships, and creating mutually beneficial collaborations that can drive brand visibility and growth. Furthermore, the manager will plan and execute event activations and support trade shows alongside the sales team. These events present unique opportunities to engage with stakeholders, showcase products, and reinforce Twisted Alchemy’s position as a leader in the craft cocktail industry.
Skill Set and Qualifications
Essential Skills for Success
Candidates aiming for the Digital Marketing Manager position should possess a Bachelor’s degree and 2-4 years of professional experience in social/digital media and marketing. Experience in the food & beverage industry is highly desirable. Mastery in social media management tools, such as Sprout Social and LinkTree, is crucial. Equally important are graphic design skills, with proficiency in Adobe Suite and Canva being essential. SEO copywriting abilities will also significantly bolster a candidate’s suitability for the role. A passion for the cocktail/spirits industry will set candidates apart, adding a layer of authenticity to their marketing endeavors.
Collaboration skills are indispensable for this role. The Digital Marketing Manager will work closely with internal teams and external partners, including PR agencies and digital advertising firms. This collaboration will extend to content production, where creativity and innovation are paramount. From graphic design to video creation and managing freelance designers, the manager must ensure that all content produced not only meets but exceeds the brand’s rigorous standards. The ability to brainstorm and implement fresh, innovative ideas will be key to driving the brand’s digital marketing efforts forward.
Collaboration and Content Production
The role of the Digital Marketing Manager at Twisted Alchemy is inherently collaborative. It requires seamless coordination with various stakeholders, including internal marketing teams and external partners. Strengthening these collaborative efforts is essential for the consistent production and dissemination of high-quality content. The manager must possess the ability to adapt the brand’s tone and messaging to cater to different campaigns and audience segments. This includes maintaining the brand’s voice across all communications, from social media posts to collaborative projects with PR agencies and digital advertising firms.
Content production in this role goes beyond simple creation. It involves strategic planning, execution, and continuous improvement. The manager will be tasked with generating innovative ideas that resonate with Twisted Alchemy’s diverse audience. This includes everything from graphic design and video production to managing freelance designers and ensuring all content aligns with the brand’s overarching goals. The ability to produce compelling, visually appealing content that drives engagement and supports marketing objectives is critical for success in this role.
Compensation and Application Process
Competitive Salary and Benefits
Twisted Alchemy offers a competitive salary range between $55,000 and $70,000, making it an attractive proposition for dynamic professionals in the digital marketing field. In addition to the monetary compensation, the role provides health and wellness benefits, underscoring the company’s commitment to the well-being of its employees. The position’s full-time, remote nature adds another layer of appeal, especially for candidates based in Chicago, Denver, or Austin. This flexibility allows for a balanced work-life integration, which is particularly beneficial in today’s evolving work environment.
Candidates interested in this exciting opportunity are encouraged to apply by sending their resume and cover letter to the provided email addresses. This straightforward application process aims to attract enthusiastic professionals ready to dive into a dynamic work environment. An immediate start date is preferred, highlighting Twisted Alchemy’s eagerness to bring in fresh talent to drive their digital marketing efforts forward. This role offers a unique blend of creativity, strategy, and hands-on execution, making it an ideal fit for candidates looking to make a significant impact in a growing company.
Immediate Start Desired
Twisted Alchemy is keen to onboard a Digital Marketing Manager immediately, reflecting their urgency in bolstering their digital marketing initiatives. This quick start enables the new manager to swiftly immerse themselves in the company’s culture and begin contributing to its growth trajectory. The ideal candidate will be a dynamic individual with the creativity and strategic acumen to shape the future of Twisted Alchemy’s online presence. This role is unique in its blend of technical expertise and creative freedom, offering endless possibilities for innovation and impact.
Applicants must demonstrate not only technical proficiency but also an innate passion for the cocktail industry. This enthusiasm will be vital in authentically representing the brand and engaging with its diverse audience. The start-up environment at Twisted Alchemy is both challenging and rewarding, providing ample opportunities for personal and professional growth. By taking on this role, the Digital Marketing Manager will become an integral part of a company poised for continued success and expansion in the craft cocktail market.
Industry Engagement and Growth
Expanding Customer Base
Engagement with the cocktail and mocktail industry is a pivotal aspect of the Digital Marketing Manager’s role. This immersion involves staying abreast of industry trends, forging relationships with key stakeholders, and identifying new opportunities to expand Twisted Alchemy’s customer base. Marketing initiatives must be tailored to reach a broader audience, driving sales and enhancing brand visibility. This proactive approach not only supports business growth but also ensures that Twisted Alchemy remains at the forefront of the industry. By leveraging their expertise and industry insights, the manager will play a crucial role in the company’s continued success.
Collaboration with spirit brands, non-alcoholic partners, restaurants, bars, and hotels forms a significant part of the role. These partnerships offer unique avenues for brand promotion and customer engagement. The Digital Marketing Manager must adeptly navigate these relationships, ensuring that all collaborations align with the brand’s values and objectives. These efforts will also involve supporting brand events and activations, providing a hands-on approach to marketing. This multifaceted engagement strategy is designed to foster lasting relationships, drive sales, and elevate Twisted Alchemy’s market position.
Promoting Diverse Product Ranges
Twisted Alchemy, a thriving Chicago-based startup in the food and beverage sector, is spearheaded by a dynamic husband and wife team. They are in search of a talented Digital Marketing Manager to join their innovative venture. Famed for its high-quality, award-winning cold-pressed juice products specially crafted for mixology, Twisted Alchemy caters to both upscale clients and individual consumers who value premium beverages. This position offers a distinct chance for a creative and meticulous professional to drive and mold the brand’s digital footprint. The ideal candidate will possess a strong background in digital marketing, a keen eye for detail, and a passion for both strategy and execution. As Twisted Alchemy continues to expand, the Digital Marketing Manager will play a crucial role in enhancing brand visibility, engaging with a growing audience, and contributing to the company’s overall success. This is an exceptional opportunity to be part of a forward-thinking team that values innovation and quality in the world of craft cocktails.
