Content & Email Marketing

For over 15 years, Anastasia Braitsik has navigated the evolving landscape of digital advertising, witnessing firsthand how new technologies are adapted for the unique challenges of B2B marketing. As a global leader in SEO and data analytics, she brings a seasoned, pragmatic perspective to the

Beyond the Blue Links: Navigating the New Frontier of Digital Discovery The world of search is undergoing a structural reimagination, a fundamental shift that promises to redefine how businesses connect with consumers. The familiar landscape of search engine results pages (SERPs), clicks, and

A meticulously optimized Google Ads account, humming with high impression shares and clean shopping feeds, can often mask an uncomfortable truth about stagnating growth. Performance marketing professionals frequently encounter this frustrating paradox: despite every technical lever being pulled

A global leader in SEO, content marketing, and data analytics, Anastasia Braitsik is our go-to Digital Marketing expert. With Google’s push towards automation, advertisers are facing a critical new tool: AI Max. It promises to find new conversions by looking beyond keywords, but as Anastasia

The once-predictable journey of a marketing email from a sender's outbox to a consumer's screen has been fundamentally rerouted by a powerful and unseen traffic controller. Artificial intelligence, embedded deep within the architecture of major email platforms, is no longer a futuristic concept but

The conversation surrounding pay-per-click advertising has fundamentally shifted from a dialogue about clicks and conversions to a more profound discussion about strategic automation, where the central figure is no longer the human operator but the autonomous AI agent. This transformative wave,