Michael Airsley

Michael Airsley

Demand Generation Specialist
Michael Airsley is a B2B Marketing expert with a passion for demand and growth marketing. Through his content, Michael demonstrates the power of demand generation, conversion optimization, and client engagement strategies to increase revenue and ROI. Michael focuses on actionable insights and is trusted by marketers looking to drive meaningful results to improve their demand and GTM strategies.
TikTok vs. YouTube: Which Platform Wins the Video Battle?
SEO/SMM TikTok vs. YouTube: Which Platform Wins the Video Battle?

In an era where social media platforms shape global trends and drive billions in revenue, the battle for attention between video giants TikTok and YouTube stands out as a defining rivalry in the digital content space. With the social media industry valued at over $392 billion and growing rapidly,

Which Is Better for B2B: LinkedIn Ads or Google Ads?
SEO/SMM Which Is Better for B2B: LinkedIn Ads or Google Ads?

Today, we’re thrilled to sit down with Anastasia Braitsik, a globally recognized leader in SEO, content marketing, and data analytics. With her extensive expertise in digital marketing, particularly in the B2B space, Anastasia has helped countless businesses navigate the complex world of paid

Google AI and ChatGPT Clash on Brand Recommendations
Content & Email Marketing Google AI and ChatGPT Clash on Brand Recommendations

In today's digital marketplace, where a single search can significantly influence consumer behavior, a notable discrepancy between Google AI and ChatGPT is creating a storm for businesses as these two tech titans, armed with cutting-edge AI, often fail to agree on something as basic as recommending

How Can Orchestration Save Marketers from Tool Overload?
AI & Data Analytics How Can Orchestration Save Marketers from Tool Overload?

Introduction: The Marketing Maze of 2025 In the fast-paced marketing landscape of today, imagine a scenario where a single campaign requires juggling over a dozen tools, each with its own data set, interface, and learning curve, leaving marketers overwhelmed not by a lack of resources, but by an

AI in Digital Marketing – Review
AI & Data Analytics AI in Digital Marketing – Review

Setting the Stage for AI-Driven Marketing Imagine a world where every advertisement, every product recommendation, and every customer interaction feels uniquely tailored to individual preferences, almost as if the brand knows the consumer personally. This is no longer a distant vision but a reality

How Can Brands Master AI Zero-Click SEO for 2025 Success?
SEO/SMM How Can Brands Master AI Zero-Click SEO for 2025 Success?

In today's digital landscape, a staggering reality confronts brands: over 60% of searches on Google result in zero clicks, with users finding answers directly on the search page through AI-driven features like AI Overviews. This seismic shift, fueled by artificial intelligence, has turned

Meta and Midjourney Team Up for AI Tools on Social Media
AI & Data Analytics Meta and Midjourney Team Up for AI Tools on Social Media

The social media landscape in 2025 is buzzing with unprecedented innovation, as platforms race to integrate artificial intelligence (AI) into every facet of user interaction, creating a world where a single tap on Instagram can transform a rough sketch into a polished masterpiece. Imagine a

ChatGPT SEO Services – Review
SEO/SMM ChatGPT SEO Services – Review

Imagine a digital marketing landscape where businesses struggle to keep pace with ever-changing search engine algorithms, and the demand for instant, relevant content outstrips traditional methods. In this high-stakes environment, staying visible on search results can make or break a company’s

How AI Tools Simplify Video Production for Everyone
Content & Email Marketing How AI Tools Simplify Video Production for Everyone

This guide aims to empower aspiring creators by demonstrating how artificial intelligence can transform video production into an accessible, enjoyable process for individuals at any skill level. Imagine a world where a small business owner can craft a polished promotional video in a single

Affiliate Marketing Opportunities in Nielsen 2025 Report
SEO/SMM Affiliate Marketing Opportunities in Nielsen 2025 Report

Setting the Stage: Navigating a Shifting Marketing Landscape Imagine a marketing world where over half of global professionals are slashing budgets, yet the hunger for measurable results has never been stronger. In 2025, this is the reality facing the industry, as economic pressures collide with

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