The relentless drumbeat of generative AI has captured the strategic imagination of the digital marketing world, pushing countless organizations to pivot resources toward a future that has not yet fully arrived. As conversations shift to Large Language Models (LLMs), vector embeddings, and
As a global leader in SEO, content marketing, and data analytics, Anastasia Braitsik has a unique vantage point on the evolving digital advertising landscape. With Google constantly updating its platforms, her insights are crucial for agencies and advertisers navigating these changes. We sat down
The long-held image of a marketer meticulously crafting campaigns segment by segment is rapidly dissolving, replaced by a new reality where human strategy guides intelligent systems that execute with unprecedented speed and precision. The conversation around artificial intelligence in marketing is
The meticulous, slide-by-slide construction of presentations, a staple of professional and academic life for decades, is rapidly becoming a relic of a bygone era. A seismic shift is underway in digital storytelling, driven by a new class of artificial intelligence that does more than just suggest a
The creative industry is currently navigating a convergence of unprecedented content demand, shrinking resources, and the seismic disruption of artificial intelligence, a trifecta that is fundamentally reshaping brand communication. This "perfect storm," as described by Adobe's Vice President of
Advertisers have long grappled with the challenge of ensuring their digital campaign budgets reach audiences in specific geographic locations, not just those showing a fleeting interest from afar. With the rollout of enhanced location controls for Demand Gen campaigns, Google Ads aims to solve this
