AI & Data Analytics

Purpose-Driven Marketing Transforms Banking at Spencer Savings
AI & Data Analytics Purpose-Driven Marketing Transforms Banking at Spencer Savings

Spencer Savings Bank has experienced a groundbreaking transformation under the strategic direction of Janel Bazih, who serves as the Vice President and Head of Marketing. With a career spanning nearly 25 years, Bazih has been instrumental in redefining the bank's business model from a traditional

Expandi Revolutionizes ABM, Earns Frost & Sullivan Award
AI & Data Analytics Expandi Revolutionizes ABM, Earns Frost & Sullivan Award

The Expandi Group has received industry-wide recognition with the 2025 Global Competitive Strategy Leadership Award from Frost & Sullivan. This award highlights Expandi's innovative approach in democratizing Account-Based Marketing (ABM) by offering scalable and high-ROI solutions tailored for

SEO Revolution: Elevate Digital Marketing Strategies for 2025
AI & Data Analytics SEO Revolution: Elevate Digital Marketing Strategies for 2025

As digital marketing evolves, the landscape of Search Engine Optimization (SEO) is undergoing a remarkable transformation this year. With businesses vying for a competitive advantage, the integration of progressive SEO trends has become indispensable to meet the demands of empowered consumers and

Can Personalization and Privacy Coexist in Marketing?
AI & Data Analytics Can Personalization and Privacy Coexist in Marketing?

As marketing continues to evolve alongside rapid technological advancements, a significant challenge surfaces for brands seeking to entice and retain consumers. The quest for personalized interactions in marketing has grown into a vital component, with nearly four in ten consumers expecting

Can Writers Outshine AI in the Evolving Creative Landscape?
AI & Data Analytics Can Writers Outshine AI in the Evolving Creative Landscape?

In the fast-evolving landscape of digital marketing and artificial intelligence, Anastasia Braitsik stands out as a beacon of expertise. Her insightful approach to SEO and content marketing has positioned her as a leader in navigating technological shifts. In this interview, we explore her

Is AI Redefining the CMO Role in Modern Marketing?
AI & Data Analytics Is AI Redefining the CMO Role in Modern Marketing?

In today's rapidly evolving marketing landscape, few roles have seen as significant a transformation as the Chief Marketing Officer. Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, joins us for an insightful discussion on the challenges and opportunities that come

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