Newcastle-based marketing analytics company PolyBox is set to advance its growth and development initiatives after securing significant funding from Innovate UK. Leveraging advanced AI tools, PolyBox enables marketers and agencies to access real-time data from major platforms such as Google and
Recent technological advancements have brought tremendous excitement to the marketing landscape, chiefly among them being the potential of AI to transform workflows, strategies, and results. Among these AI innovations, Retrieval Augmented Generation (RAG) stands out as a promising development. But
In the quest to deliver the right message to the right person at the right time, brands are increasingly leveraging AI and generative technologies to achieve 1:1 marketing. While this approach holds immense promise, there are growing concerns around over-personalization and its potentially adverse
The article by Szabolcs Szecsei provides a comprehensive analysis of the pivotal role marketing analytics plays in a B2B setting, with a primary focus on the significance and application of data in enhancing business performance and customer experiences. By meticulously evaluating various
In the rapidly evolving digital landscape, B2B marketing strategies must be more data-driven than ever before. With niche audiences and prolonged negotiation cycles, analytics provide the bedrock for crafting effective campaigns. This article explores how B2B marketing analytics can significantly
The digital marketing landscape is undergoing a seismic shift from third-party cookies to first-party data. This pivotal move aligns with growing consumer demands for privacy and personalized experiences. Marketers are now leveraging first-party data to craft more personalized campaigns while
