In a significant move poised to disrupt digital marketing in Indonesia, Telkom Indonesia, through its subsidiary Metra Digital Media (MDMedia), has introduced AdXelerate—a cutting-edge, telco data-based programmatic advertising solution. The launch of this platform underscores Telkom I
In today’s rapidly evolving digital landscape, businesses are exploring innovative ways to enhance customer engagement. The integration of artificial intelligence (AI), personalization, and modern marketing technology (martech) is proving to be a game-changer. By aligning these powerful tools, c
The latest offering from Cogwheel Analytics, the Benchmarking Scorecard, promises to be a game-changer in the realm of hotel marketing. This innovative digital marketing platform is designed for branded and independent hotels, providing them with a comprehensive suite to evaluate their marketing
The digital marketing services sector is gearing up for a promising 2024, buoyed by better economic conditions and a rise in client demand. This optimism comes after a challenging 2023, where economic instability affected many businesses. The renewed confidence is not just about recovery; it’s also
Marketing personalization has come a long way from its humble beginnings, where small businesses provided individualized customer service through firsthand knowledge. Today, advancements in artificial intelligence (AI) and data have revolutionized the landscape, allowing for sophisticated
The growing demand for transparency and accuracy in digital marketing reporting has become a pivotal issue in the industry, reshaping the dynamics between agencies and their clients. The urgency for this transformation is underscored by a recent study conducted by AI marketing platform Ask Bosco,
