Ads & Programmatic

JCDecaux Unveils Be Seen. Be Remembered. OOH Strategy
Ads & Programmatic JCDecaux Unveils Be Seen. Be Remembered. OOH Strategy

Out-of-Home (OOH) advertising is undergoing a significant transformation with JCDecaux's introduction of their new brand positioning, "Be Seen. Be Remembered." This strategy, presented during the company's 2025 Perth Upfront event at The Maali at Perth Zoo, seeks to revolutionize the effectiveness

Why Is Digital Ad Spend in Gaming Lagging Despite Big Audiences?
Ads & Programmatic Why Is Digital Ad Spend in Gaming Lagging Despite Big Audiences?

Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, brings her extensive expertise to the digital marketing landscape, particularly within the gaming industry. In this interview, she shares insights into the evolving narrative of gaming within advertising, the unique

How Can You Effectively Prevent Ad Fraud in Your Marketing Campaigns?
Ads & Programmatic How Can You Effectively Prevent Ad Fraud in Your Marketing Campaigns?

In today's digital age, businesses are funneling substantial marketing budgets into online advertisements to attract and engage customers. However, there is a significant problem plaguing this investment: ad fraud. Ad fraud not only drains financial resources but also distorts performance data,

L&G Partners with Limited Space to Launch Major Digital Expansion
Ads & Programmatic L&G Partners with Limited Space to Launch Major Digital Expansion

Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, is our Digital Marketing expert today. We'll discuss the recent partnership between L&G and Limited Space for a digital out-of-home (DOOH) expansion. We'll explore the origins of this partnership, the technologies

How Will PFD's AI-Driven Ad Platform Revolutionize Digital Media Buying?
Ads & Programmatic How Will PFD's AI-Driven Ad Platform Revolutionize Digital Media Buying?

In an era where digital media consumption is at its peak, the landscape of advertising is undergoing significant transformations. Performance First Digital (PFD), a programmatic advertising agency based in New Orleans, has unveiled an advanced AI-driven ad-buying platform that promises to reshape

How Is WOHAN Revolutionizing Women's Role in OOH Advertising?
Ads & Programmatic How Is WOHAN Revolutionizing Women's Role in OOH Advertising?

In this interview, we have Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, to discuss the Women in Out-of-Home Advertising Network (WOHAN) and its initiatives to empower women in Nigeria’s OOH advertising industry. We will cover WOHAN’s mission, strategies to

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