The evolving landscape of programmatic advertising has presented publishers with numerous challenges, especially as the industry continues to move towards sell-side curation. This trend involves Supply-Side Platforms (SSPs) partnering with Data Management Platforms (DMPs) to manage and sell
The resurgence of Out-of-Home (OOH) advertising and the lessons it holds for radio stations in adapting to changing consumer behaviors and enhancing measurement methodologies serve as the core subject of analysis in this article. The Broadcast Dialogue piece delves into the challenges and strategic
Navigating the complexities of digital advertising has always been a dynamic endeavor, but 2024 poses unique challenges that are pushing ad buyers to re-evaluate their strategies and priorities. Integral Ad Science's latest "Industry Pulse Report" shines a light on emerging concerns
The unexpected appearance of Google ads on the social media platform X, formerly known as Twitter, has raised eyebrows since its acquisition by Elon Musk nearly two years ago. Advertisers were left in confusion and surprise when they learned from Marketing Brew that their ads were being featured on
In the rapidly evolving world of digital advertising, real-time bidding (RTB) has emerged as a pivotal mechanism for online publishers to monetize their content. As websites load, ad slots are auctioned off in real-time, allowing advertisers to bid for prime digital real estate. This process, while
In a bid to merge physical and digital shopping experiences, Sam’s Club has integrated display advertisements into its Scan & Go feature within its mobile app, part of its Member Access Platform (MAP). This move not only aims to make shopping more convenient for members by allowing them to use t
