As we reflect on the developments in Out of Home (OOH) advertising in 2024 and look ahead to 2025, several key trends and technological advancements are shaping the sector. Talon's extensive research and insights provide a critical perspective on the growing strategic importance of OOH for
In the ever-evolving landscape of digital advertising, businesses are increasingly finding themselves constrained by traditional paid media platforms like Google, Facebook, Snapchat, TikTok, and Amazon. Rising costs and fierce competition have made it challenging for marketers to achieve their
As the advertising landscape continues to evolve at a breakneck pace, the out-of-home (OOH) sector is undergoing a significant transformation led by technological advancements, enhanced data analytics, and innovative creative strategies. Looking ahead to 2025, digital out-of-home (DOOH) and
In a groundbreaking move poised to revolutionize the Indian adtech industry, Logi5, a new player in the sector, has introduced a sophisticated digital platform combining location intelligence and predictive analytics to provide brands with hyper-targeted advertising capabilities. Founded by
The landscape of programmatic advertising is evolving at a rapid pace, driven by technological advancements, changing privacy regulations, and shifting consumer expectations. As we look ahead to 2025, industry experts predict significant transformations that will redefine how advertisers and
With digital ad spending forecast to reach a staggering $382 billion globally in 2023, the urgent issue of ad fraud has come into sharp focus, as an estimated 22% of this amount, equating to $84 billion, is anticipated to be lost to fraudulent activities. The impressive collaboration between
