QMS's bold entry into the Sydney out-of-home (OOH) advertising market is reshaping the industry landscape with strategic expansion and innovative approaches. Led by Tim Murphy, QMS’s chief sales officer, the company has transformed from a significant player in Melbourne and Brisbane to a formidable
Netflix has announced an expansion of its programmatic advertising offerings across the Europe, Middle East, and Africa (EMEA) region. This strategic move aims to provide marketers in these regions with sophisticated and scalable advertising solutions, marking a significant step in Netflix's
Outfront Media, a stalwart in the out-of-home advertising industry, recently unveiled its financial results for the fourth quarter of 2024, shedding light on its strategic ventures and consolidated performance. The company, which is listed on the NYSE under the ticker OUT, displayed commendable
Media Words has recently launched an extensive out-of-home (OOH) campaign for Ocean Spray PURE Cranberry in collaboration with JCDecaux's comprehensive OOH media network across Australia and New Zealand. This initiative aims to introduce and promote Ocean Spray's new product, PURE Cranberry, a
oOh!media, a leading out-of-home advertising company, has shown resilience in navigating revenue fluctuations while setting the stage for future growth. Despite nearly flat revenue growth in 2024, with a slight increase from $636 million to $636.9 million, the company forecasts significant revenue
Google has recently introduced major artificial intelligence (AI) updates to its Performance Max campaigns, focusing on advancing image generation capabilities and providing new recommendations for optimizing ad performance. These updates aim to significantly improve the quality and effectiveness
