The landscape of programmatic digital out-of-home (prDOOH) advertising is experiencing transformative advancements, driven by the increasing adoption of data-driven methodologies and innovative technologies. As digital transactions increasingly shift towards programmatic approaches, prDOOH is
Meta, the parent company of Facebook and Instagram, has announced new measures to tackle the growing issue of scam advertising related to financial products on its platforms. This move comes in response to alarming statistics, with 76% of all social media-originated scam losses in Australia being
The UK has taken a significant step in combating Authorized Push Payment (APP) fraud by introducing a mandatory reimbursement scheme for victims. Effective from October 7, 2024, the Payment System Regulator (PSR) mandates that banks reimburse victims up to £85,000, with costs split between the
The ongoing antitrust trial against Google concerning its dominance in the online display advertising market is approaching its conclusion, and the U.S. Department of Justice (DOJ) has made a strong case, asserting that Google has been 'rigging' the system to uphold its monopoly. Held
The UK’s Competition and Markets Authority (CMA) has preliminarily determined that Google’s display advertising unit engages in anticompetitive practices. The CMA’s findings, revealed today, indicate that Google unfairly advantages its own products over rival services in the display advertising mark
In the wake of Oracle's decision to withdraw its Moat product from the market, the advertising industry finds itself at a crucial juncture. Mediaocean's recent TechValidate survey underscores the urgent need for transformation in ad verification practices, shining a spotlight on the
