Search Engine Marketing

Google Ads Eases Data Requirements for Search Targeting
SEO/SMM Google Ads Eases Data Requirements for Search Targeting

In the rapidly evolving digital advertising landscape, Google Ads has implemented a notable change that could have far-reaching effects on advertisers, especially smaller businesses. Between June and November last year, Google made a significant update by lowering the threshold for data segments

Is AI Reshaping the Future of SEO and Digital Marketing?
SEO/SMM Is AI Reshaping the Future of SEO and Digital Marketing?

Artificial intelligence remains at the forefront in transforming how digital marketing and SEO operate. A notable change introduced by Google's AI Overviews has deeply impacted the digital realm, significantly altering user search behaviors. By summarizing information at the top of search

Mastering SEO and Social Media in the Site Builder Era
SEO/SMM Mastering SEO and Social Media in the Site Builder Era

The digital landscape continues to evolve, presenting unique challenges and opportunities in website development, marketing, and online visibility. The emergence of user-friendly site builders like Wix, Squarespace, and WordPress has transformed how businesses and individuals create and maintain an

How Can Commercial Keywords Boost Your Sales Strategy?
SEO/SMM How Can Commercial Keywords Boost Your Sales Strategy?

In the rapidly evolving landscape of digital marketing, knowing how to leverage commercial intent keywords can be a game-changer. Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, shares her deep insights into the intricacies of these keywords and their vital role

How Can Video SEO Elevate Your Social Media Strategy?
Content & Email Marketing How Can Video SEO Elevate Your Social Media Strategy?

In the rapidly evolving world of digital marketing, Anastasia Braitsik has emerged as a pioneering figure, particularly in the realms of SEO, content marketing, and data analytics. As a global leader with expertise spanning across these domains, Anastasia offers invaluable insights into the

Is Google's Search Dominance Facing Imminent Disruption?
SEO/SMM Is Google's Search Dominance Facing Imminent Disruption?

In the ever-evolving digital landscape, a curious phenomenon is unfolding as Google's once-unshakable authority in the search engine market begins to face formidable challenges. Holding a staggering global market share above 90%, Google has long basked in its position as the primary tool for

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