Search Engine Marketing

Search Engine Optimization (SEO) is constantly evolving, driven by algorithm changes, new ranking factors, and the introduction of groundbreaking tools. One such advancement is OpenAI’s Deep Research, a tool poised to redefine how SEO professionals gather data and develop strategies in real-time. T

Since March 1, 2025, a strange phenomenon has gripped many Google Ads users, causing a noticeable disruption in their business operations. Despite having active campaigns and ample budgets, many accounts have not seen their advertisements serve since then, creating confusion and frustration among

Choosing the right SEO company is a crucial decision that can significantly impact your business’s online presence and overall success. With the increasing importance of digital marketing, selecting a proficient SEO partner is more essential than ever. Businesses today recognize that a strategic, w

In today's rapidly transforming digital landscape, once-dominant technologies can quickly lose their footing, and Google Search may be facing such a challenge. According to a recent survey conducted by Vox Media in December, involving over 2,000 U.S. adults, an alarming 42% of respondents

Anastasia Braitsik, a global leader in SEO, content marketing, and data analytics, is here with us to discuss the findings of a recent study on the impact of inclusion in Google's AI Overviews on web traffic. This interview will cover the study's general impact, specific findings,

Google Ads has introduced a groundbreaking update to its Responsive Search Ads (RSAs), allowing up to two RSA headlines to appear within the sitelink space. Previously, this space was reserved solely for sitelinks, but Google's algorithm now predicts that including additional headlines can