Digital marketing reporting is an essential practice for businesses aiming to measure their success, justify marketing expenditures, and inform future strategies. As we move into 2024, the landscape of digital marketing continues to evolve, making it crucial for marketers to stay ahead with
Affiliate marketing is significantly transforming the digital commerce landscape, presenting vast opportunities for brands and marketers. This model, which compensates affiliates for driving sales, offers a scalable, cost-effective way for brands to connect with targeted audiences while enabling
The shift toward digital marketing has become more pronounced in recent years as marketers navigate economic challenges such as inflation, fluctuating consumer spending, and supply chain uncertainties. According to Nielsen's sixth global Annual Marketing Report, which surveyed nearly 2,000
In a major acknowledgment of its capabilities, Cordial has been recognized as a “one to watch” in Snowflake’s Modern Marketing Data Stack 2025 report. This report, with its detailed analysis of the technologies, tools, and platforms employed by Snowflake's 9,800 customers, illustrates the evolv
The digital marketing services sector is gearing up for a promising 2024, buoyed by better economic conditions and a rise in client demand. This optimism comes after a challenging 2023, where economic instability affected many businesses. The renewed confidence is not just about recovery; it’s also
The growing demand for transparency and accuracy in digital marketing reporting has become a pivotal issue in the industry, reshaping the dynamics between agencies and their clients. The urgency for this transformation is underscored by a recent study conducted by AI marketing platform Ask Bosco,
