The shift toward digital marketing has become more pronounced in recent years as marketers navigate economic challenges such as inflation, fluctuating consumer spending, and supply chain uncertainties. According to Nielsen's sixth global Annual Marketing Report, which surveyed nearly 2,000
In a major acknowledgment of its capabilities, Cordial has been recognized as a “one to watch” in Snowflake’s Modern Marketing Data Stack 2025 report. This report, with its detailed analysis of the technologies, tools, and platforms employed by Snowflake's 9,800 customers, illustrates the evolv
The digital marketing services sector is gearing up for a promising 2024, buoyed by better economic conditions and a rise in client demand. This optimism comes after a challenging 2023, where economic instability affected many businesses. The renewed confidence is not just about recovery; it’s also
The growing demand for transparency and accuracy in digital marketing reporting has become a pivotal issue in the industry, reshaping the dynamics between agencies and their clients. The urgency for this transformation is underscored by a recent study conducted by AI marketing platform Ask Bosco,
Recent revelations have highlighted a stark and pressing concern for global brands: the ineffectiveness of current ad safety tools in shielding their advertisements from appearing alongside harmful online content. A new study by ad quality firm Adalytics revealed that advertisements from
The creator economy, which allows individuals to monetize their digital content, is becoming increasingly pivotal in the digital marketing arena, offering businesses higher returns on investment compared to traditional marketing methods. This trend is underscored by a recent GlobalData report,
